Attorney at Work

OCTOBER 4, 2021

I’ve written several columns that featured one of my favorite people in marketing, my friend Joe Pulizzi. His work has been instrumental in my marketing plans. Joe has released a second edition of his bestseller “ Content, Inc.,” In “Content Inc.” JP: It all depends on what your content tilt is.

Lawyers 244

Lawyers Lawyer Calendaring Law Firm 244

Attorney at Work

SEPTEMBER 9, 2021

You have great content and your followers are increasing, yet your audience is not engaged and you aren’t getting any new leads. If you regularly post interesting content, why isn’t your social media strategy leading to new business? This is the question that many large and small law firms and solos ask themselves.

Laws 311

Laws Law Firms Law Firm Lawyers 311

Attorney at Work

MAY 2, 2022

In my work as a marketing consultant for law firms, few questions are posed more frequently than this: How can we write more persuasive, effective content for our website? This is an age-old question in legal marketing, and the answer is even older. Ethos relates to one’s credibility and expertise.

Legal Services 281

Legal Services Lawyers Lawyer Legal 281

Attorney at Work

JANUARY 19, 2022

If you’re planning to use stock photos, illustrations, even video clips to market your law firm, you need to know the ropes. Plus, it looks bad if your firm is accused of copyright infringement and your firm has an IP practice. What Marketers Don’t Know About Copyright Usage Might Hurt You or Your Firm.

Law Firms 288

Law Firms Law Firm Freelance Lawyers 288

Attorney at Work

MARCH 7, 2022

In today’s world, in which worldwide distribution of content across the internet is largely free, the biggest personal brands are being built by going directly to the people. And therein lies the rub: When there are no barriers to entry, the market gets flooded with content. Seize the initiative. Focus on a Niche.

Lawyers 311

Lawyers Lawyer Law Firms Law Firm 311

Attorney at Work

OCTOBER 12, 2022

A time to exercise or relax, mow the lawn or clean the house and — you guessed it — spend a few hours performing 10 marketing and business development activities that will help your business, your relationships and your practice in the long run. Table of contents 1. Review Your Firm Bio (30 Minutes) 9. Google yourself.

Attorney 256

Attorney Drafting Law School Education 256

Above The Law

MARCH 6, 2025

Instead of the standard Partner at XYZ Law Firm, consider something more engaging, like: Business Litigation Attorney | Helping Companies Resolve Complex Disputes Efficiently Estate Planning Lawyer | Guiding Families Through Generational Wealth Strategies This small tweak clarifies your value and improves searchability.

Lawyer 92

Lawyer Lawyers Social Media Management Legal 92

Attorney at Work

JULY 7, 2021

Considering a podcast for your law firm? Do you aim to share your law firm’s brand or attract more website traffic? Dramatic theater: Uses pre-written content and voice actors. Here are some podcasting tips to get started. First, Answer These Two Questions. Why are you doing a podcast? What is your podcast about?

Lawyers 363

Lawyers Lawyer Law Firms Law Firm 363

The Estrin Report

FEBRUARY 21, 2022

The other day while I was having my nails done and my lip waxed, I received a desperate call from one of our good clients, a major AmLaw 100 firm (the top in the country). The firm had 22 openings for corporate paralegals in California alone (attributed to opening new offices) and needed even more in offices across the country.

Law Firms 246

Law Firms Law Firm Paralegals Paralegal 246

Attorney at Work

OCTOBER 26, 2022

Table of contents Multiply Your Speaking Engagement’s Marketing Impact 1. Repurpose it as a blog post or video (or both). Multiply Your Speaking Engagement’s Marketing Impact. your speaking engagement’s marketing impact. Repurpose it as a blog post or video (or both). Easy-peasy.

Small Business 255

Small Business Lawyers Lawyer Paralegals 255

Attorney at Work

NOVEMBER 4, 2021

I spent the first four years of my legal career at a “just keep your head down and do good work” law firm where billable work rained down on everyone. And it may have been fine if all I wanted was to work at one law firm my entire career. Time flies when you’re practicing law. It always does.

Law Firms 273

Law Firms Law Firm Lawyer Lawyers 273

NCBA Law Practice Management Blog

DECEMBER 21, 2021

The hardest thing about sticking to a law firm marketing strategy is. It’s all about consistency; and, most law firms will fail in that regard – instead producing content in fits and starts, without ever getting into a groove. Want to better structure your law firm marketing plan?

Calendaring 130

Calendaring Law Firm Law Firms Laws 130

Above The Law

MARCH 5, 2025

Companies showcase the latest gadgets, AI-powered solutions, and futuristic concepts that are on or will soon hit the market. Lots of marketing and selling. While traditional tech conferences focus on whats being built, SXSW is about how technology will impact people, society, and law. the real raison detre is products.

Technology 98

Technology Lawyers Lawyer Laws 98

MyCase

DECEMBER 20, 2024

Legal directories are online platforms where attorneys and law firms showcase their expertise, credentials, and services. Maintaining an up-to-date presence on law firm directories can enhance visibility while helping you build credibility and attract new leads. per month.

Law Firm 59

Law Firm Law Firms Legal Legal 59

Attorney at Work

DECEMBER 13, 2021

Recently, a marketing company asked me to take over writing the blog posts for one of its clients, a law firm that specializes in construction law. You’ve hired a group of non-lawyers to write posts that sound like they were written by an expert in construction law.”. What I thought was, “Duh.

Legal 148

Legal Legal Lawyers Lawyer 148

NCBA Law Practice Management Blog

FEBRUARY 9, 2022

Most attorneys I talk to feel like they need to choose between content types for their marketing. For example, some lawyers tell me: I need to start a blog, or I should really do a series of videos. You can also transcribe those podcast episodes to produce blog posts, too.) Need some help developing a marketing plan?

Law Firms 130

Law Firms Law Firm Lawyers Lawyer 130

NCBA Law Practice Management Blog

JANUARY 3, 2024

Sure, writing a blog post is one thing; and, sending out an enewsletter is another t hing – but, getting face-to-face time with your potential clients is undefeated as a method for generating new business. So, if you r marketing planning does not include time and space for workshops, it may be time to tweak your marketing plan.

Lawyer 147

Lawyer Lawyers Law Firms Law Firm 147

CosmoLex

NOVEMBER 8, 2024

Infographic Six Essential Features in Your Legal CRM (and How to Use Them) While your legal practice management software keeps the daily work of a law firm moving, legal CRM software makes it easier to bring in new clients, engage current clients, and increase your profits. But not all legal CRMs are created equal.

Law Firm 59

Law Firm Law Firms Laws Legal 59

Attorney at Work

MAY 15, 2025

The post The Right Way to Use AI for Authentic, Human-Centered Law Firm Content appeared first on Articles, Tips and Tech for Law Firms and Lawyers. David Arato | Here are three human-centered strategies to balance GenAi's efficiency with your authentic legal voice.

Law Firm 200

Law Firm Law Firms Laws Lawyers 200

LawSites

APRIL 5, 2023

Email communications are a cornerstone of running a modern law firm. According to the American Bar Association, 41% of law firms use email marketing. As one of the most commonly used law firm marketing tools, emails are expected by clients as part of their legal experience.

Law Firm 125

Law Firm Law Firms Laws Family Law 125

CARET Legal

JULY 5, 2024

By leveraging the data and features provided by a robust management platform, you can make informed decisions about when and how to scale your law firm for sustainable growth. A steady stream of new business is a strong indicator that your firm is ready for growth. Have You Assessed the Market and Competition?

Law Firm 115

Law Firm Law Firms Laws Real Estate 115

NCBA Law Practice Management Blog

JUNE 23, 2023

One of the biggest issues attorneys have with developing effective content marketing profiles is that they can’t find the time to write or produce the content they ultimately need to distribute. So, you can ask ChatGPT to draft you a 250-word blog post, on a specific topic. That’s always been the sticking point.

Lawyers 130

Lawyers Lawyer Drafting Law Firms 130

Rocket Matter

MARCH 11, 2025

The post How to Grow Your Law Firm: 10 Strategies for Sustainable Success appeared first on Rocket Matter. Get free e-book If youve been proactively working to grow your law firm , you know firsthand that the road to business success is fraught with challenges. The question is, whats the best way to grow your law firm ?

Law Firm 52

Law Firm Law Firms Laws Legal Technology Solution 52

LawTechnologyToday

NOVEMBER 17, 2021

The COVID-19 pandemic brought changes to the practice of law–many of which were overdue–including virtual meetings and client conferences, remote document signings, court appearances by Zoom and Microsoft Teams, and more. Every Wednesday, we’ll be posting a new report from one of our experts, so stay tuned!

Lawyers 116

Lawyers Lawyer Technology Law Firms 116

CARET Legal

OCTOBER 25, 2024

Law firm growth depends on various factors, including the effective use of technology, delivering exceptional client service, and targeted legal business development. For firms looking to expand, adopting modern strategies for growth is crucial. competitive legal landscape.

Law Firm 103

Law Firm Law Firms Laws Legal Technology Solution 103

CosmoLex

MARCH 5, 2025

A law firms website should be a useful tool for building relationships with potential clients and highlighting the firm’s strengths. With so many choices listed in search results, its critical that your firm is easily found by those in search of legal help. What Is SEO for Lawyers/Law Firms?

Lawyer 52

Lawyer Lawyers Law Firm Law Firms 52

Attorney at Work

JULY 12, 2021

No lawyer should assume their education is over at any point in their career — and certainly not upon graduation from law school. Here’s what author Claudia Altucher has to say about the importance of writing: “There’s a reason why so many successful people write every day — whether it’s a diary they keep or a blog they write.

Lawyers 327

Lawyers Lawyer Education Law Firms 327

NCBA Law Practice Management Blog

OCTOBER 30, 2018

Despite changes to advertising rules, lawyers have marketed themselves in much the same way for generations. But, as consumers have become more discerning, and as law firm choices continue to proliferate, lawyers continue to stick with the same marketing strategy they always have. You can start with a blog.

Law Firms 100

Law Firms Law Firm Lawyers Lawyer 100

Paralegal Bootcamp

AUGUST 5, 2022

If you’re reading this blog post, I don’t have to tell you about the desire to work hard, achieve, or care about what you do. In November of 2019, I began applying for jobs before finishing the program, but without experience directly in a law firm setting (as well as COVID), it was not easy. I learned the content.

Paralegals 246

Paralegals Paralegal Project Management Paralegal Certificate 246

LawTechnologyToday

JUNE 13, 2022

Attracting new clients to your law firm can be daunting, and the competition among firms (especially in high-traffic cities) can be brutal. You need to market your firm to help stand out from the pack, but that does not come with risks. Establish a Marketing Budget.

Law Firm 101

Law Firm Law Firms Laws Social Media Management 101

CosmoLex

DECEMBER 6, 2024

Think of it like this: Your firm has no problem bringing clients in, but it needs help keeping them. When your law firm is in a slump, and youre feeling the weight of the small tasks that slowly add up over time, sometimes all you need is to simplify your efforts. Every law firm runs a little differently.

Law Firms 52

Law Firms Law Firm Legal Legal 52

Attorney at Work

AUGUST 3, 2021

If you have not seen your LinkedIn page rank on Google, perhaps it is time to transform your LinkedIn page into a lead-generating, rank-boosting marketing tool. Why LinkedIn? LinkedIn has morphed over the years to become much more than a networking site for job seekers. Nine Tips for Optimizing LinkedIn. Create a Winning Headline.

Real Estate 281

Real Estate Law Firm Law Firms Lawyers 281

LawTechnologyToday

SEPTEMBER 20, 2021

In a steadily increasing digital market, more consumers than ever before are looking for services online. Many lawyers are beginning to recognize the importance of having a social media presence to properly position themselves in the digital market. What Are the Advantages of Social Media Marketing for Lawyers?

Lawyer 107

Lawyer Lawyers Legal Services Law Firms 107

MyCase

FEBRUARY 19, 2025

While your time in law school gave you a strong legal foundation, chances are you didnt learn much about the numerous lawyer tools that can simplify your job. For instance, marketing may not seem essential when youre pontificating about substantive issues in law school. Technology for lawyers has several benefits.

Law Firm 52

Law Firm Law Firms Lawyers Lawyer 52

MyCase

SEPTEMBER 13, 2022

Investing in law firm marketing is an investment in your firm’s future. You may have a well-run firm full of experienced and brilliant attorneys—but if you don’t have clients, none of that matters. Why is Attorney Marketing Important? Why is Attorney Marketing Important? Marketing Lead.

Lawyer 90

Lawyer Lawyers Law Firms Law Firm 90

LawTechnologyToday

DECEMBER 7, 2022

The survey volume covering marketing and communication technology reveals that while lawyers may have embraced technology in other areas of their practices as a result of the pandemic, not much has changed in how they use technology to market their law practices. Law Firm Websites. Demographic Information.

Technology 91

Technology Law Firms Law Firm Lawyers 91

Paralegal Bootcamp

MAY 12, 2022

If you need a legal form, they have a large selection in many different areas of law. Do you want to branch out into marketing your firm? Linkedin Learning offers courses on email marketing, social media marketing, and more. Linkedin Learning offers courses on email marketing, social media marketing, and more.

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Paralegal Paralegals Notary Public Depositions 264