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If you’re concerned about your practice and looking for an effective business development technique, I have a suggestion for you: Develop an industry focus, like a niche lawfirm. Some studies show that clients care more about what you know about their business than what you know about the law. Growth potential.
Let’s stretch this idea for marketing by two kinds of lawyers. Some lawyers are so busy they can’t imagine finding another minute for marketing; call them the “horrible.” The rainmaker knows that it’s important to manage a practice to shoot for better quality clients and more remunerative cases. Les Miserables.
Virtual lawfirm status has worked out so well for some firms, they’re making the switch permanent. This begs the question: Do people really need to be inside an office all day? This begs the question: Do people really need to be inside an office all day? Virtual Firms Aren’t Always 100% Remote.
I’ve written several columns that featured one of my favorite people in marketing, my friend Joe Pulizzi. His work has been instrumental in my marketing plans. He graciously agreed to be interviewed about how his recommendations apply to the legal industry. .” Should they do this instead of opening it the traditional way?
You have great content and your followers are increasing, yet your audience is not engaged and you aren’t getting any new leads. If you regularly post interesting content, why isn’t your social media strategy leading to new business? This is the question that many large and small lawfirms and solos ask themselves.
Understanding the four stages of the buyer journey can point to ways to improve your marketing, practice management and payment systems. If businesses aren’t tapping into the online marketplace to reach new customers, they’re losing out on revenue. So what goes into that decision, and how can you use it to win more work?
Meanwhile, your clients have you billing more hours than ever. A time to exercise or relax, mow the lawn or clean the house and — you guessed it — spend a few hours performing 10 marketing and business development activities that will help your business, your relationships and your practice in the long run. Table of contents 1.
Considering a podcast for your lawfirm? Here are some podcasting tips to get started. Although podcasting has been around since 2005, it seems like it has suddenly become “a thing” for lawyers. Why are you doing a podcast? Do you aim to share your lawfirm’s brand or attract more website traffic?
If youre an in-house lawyer facing job uncertainty, these words might feel like little consolation. Many in-house lawyers enter the corporate and government world expecting stability. When that happens, the worst thing you can do is be caught off guard. Heres how you can start packing your parachute today. The best thing?
Its a golden age for thought leadership, and any lawyer can step into the spotlight and build their reputation. With the right platforms and strategies, youll boost your credibility, grow your network, and even attract new business along the way. Keep it clear and client focused. Keep it clear and client focused.
What does it take to become a successful lawyer? In a series of in-depth interviews for the Estrin Report , Chere Estrin profiles top lawyers from all types of practices, and we’re highlighting their top five tips here. This week, the spotlight is on immigration and divorce lawyer — and social media star — Marina Shepelsky.
Legal directories are online platforms where attorneys and lawfirms showcase their expertise, credentials, and services. These directories serve as a vital resource for potential clients seeking legal help, offering quick access to detailed attorney profiles categorized by practice area, location, and reviews.
Estrin I once took a job in an AmLaw (top firms in the country) firm. I had been recruited away from my previous firm, a well-known entertainment lawfirm. I had been recruited away from my previous firm, a well-known entertainment lawfirm. Some firms expect you to be available 24/7.
Here are end-of-year marketing plays you can make to finish strong — and set yourself up for a win next year. Winning isn’t imperative, but getting tougher in the fourth quarter is.” — Bear Bryant. Hopefully, you’ve been productive with your business development and marketing activities all year. Decide who will get a gift.
That being said, (as if I had to), there has been no greater time to take advantage of a healthy job market where candidates firmly hold the upper hand – and probably will for some time to come. . If you haven’t peaked out from your current position to view what’s going on in the job market, it’s time. How long will this last?
If it’s nice, do it twice. Most attorneys I talk to feel like they need to choose between content types for their marketing. For example, some lawyers tell me: I need to start a blog, or I should really do a series of videos. But, why not do both? Need some help developing a marketing plan?
Client retention is an essential aspect of running a legal practice. Think of it like this: Your firm has no problem bringing clients in, but it needs help keeping them. The bright side is that youre still gettingclients, right? To start working smarter, you need tools that allow you to do so.
Without getting hung up too much on the developments she predicted, for Legal, the most important thing in my view is its the mindset that should be used to deal with change and the questions that need to be asked. The right question is what will our creations do, how will they impact us as humans. But its often not.
For lawyers who engage with the buying public – which is just about every lawyer, whether they’re working with consumers o r businesses – workshops can be a great way to build a client and referral base, as well as solidifying an attorney’s expertise. And, the more business you’ll get.
From appointment reminders to case updates, here are the six types of emails that ensure you’re providing top-notch service to your clients. Email communications are a cornerstone of running a modern lawfirm. According to the American Bar Association, 41% of lawfirms use email marketing.
Infographic Six Essential Features in Your Legal CRM (and How to Use Them) While your legal practice management software keeps the daily work of a lawfirm moving, legal CRM software makes it easier to bring in newclients, engage current clients, and increase your profits.
Every Wednesday, we’ll be posting a new report from one of our experts, so stay tuned! The COVID-19 pandemic brought changes to the practice of law–many of which were overdue–including virtual meetings and client conferences, remote document signings, court appearances by Zoom and Microsoft Teams, and more.
Because law is already such a specific niche, it can feel like you have to follow a never-ending checklist to create a distinctive presence online. The good news is the secret sauce isn’t all that secret, and it’s also not as difficult to obtain, as some may try to convince you. Let’s take a look. A solid design builds trust.
With markedly increased remote interaction during the pandemic, legal services consumers will expect similar connection to and engagement with lawfirms in 2021 and beyond. Russell put it, “It’s getting overwhelming that clients now really expect 24/7 availability regardless of how we set expectations.”
In the over 20 years I have been working with lawfirms, I have set up intake departments, developed the corresponding technological infrastructure needed to support the processes that make them work, hired and fired applicable employees, audited lawfirms’ intake systems, and worked with legal technology companies to develop intake software.
A lawfirms website should be a useful tool for building relationships with potential clients and highlighting the firm’s strengths. With so many choices listed in search results, its critical that your firm is easily found by those in search of legal help. What Is SEO for Lawyers/LawFirms?
The post How to Grow Your LawFirm: 10 Strategies for Sustainable Success appeared first on Rocket Matter. Big tech changed the game in how we run our everyday lives, so stay up to date with the latest available software solutions to keep clients happy. The question is, whats the best way to grow your lawfirm ?
How can an attorney increase their overall collection rate, decrease outstanding accounts receivable and substantially reduce time spent on billing? By offering clients a “Buy Now, Pay Later” (BNPL) option. ClientCredit is the first BNPL solution for legal clients on the market and is exclusively available through LawPay.
While your time in law school gave you a strong legal foundation, chances are you didnt learn much about the numerous lawyer tools that can simplify your job. For instance, marketing may not seem essential when youre pontificating about substantive issues in law school. Technology for lawyers has several benefits.
If you’ve ever Googled “how to grow my law practice,” you’re not alone. million lawyers in the United States, according to the American Bar Association , many lawyers are searching for a way to beat the competition. . In this article, we’ll cover what you need to know about lawfirm growth, including: .
While these technologies can’t—and shouldn’t—replace most of the very sensitive work legal staff do for their clients, ChatGPT can save your team much-needed time to maximize billable hours. Understandably, many lawfirms are cautious about utilizing ChatGPT and other AI tools.
Investing in lawfirmmarketing is an investment in your firm’s future. You may have a well-run firm full of experienced and brilliant attorneys—but if you don’t have clients, none of that matters. Why is Attorney Marketing Important? Why is Attorney Marketing Important? Marketing Lead.
Attracting newclients to your lawfirm can be daunting, and the competition among firms (especially in high-traffic cities) can be brutal. You need to market your firm to help stand out from the pack, but that does not come with risks. Establish a Marketing Budget.
For lawfirms that want to compete, delivering an intake program that respects the emphasis consumers place on convenience is essential. Systems also yield data, including information about which interaction options legal consumers prefer, when and how. And, the first step in analyzing data is collecting it in the first place.
Our customers are at the heart of everything that we do at MyCase. That’s why we love to learn as much as we can about their law practices and how their firms use MyCase to save time and money. I’ve lived here for 25 years or so and am originally from New Jersey. Ok now let’s talk about MyCase.
Whereas 2020 ended with hope for a return to some sense of normalcy – even if it was to be the much-vaunted “new normal” – 2021 ends with us still wondering about what the future holds and how to plan for it. The end game is to better serve our clients and those who need our help and services. Do courts fully reopen or not?
Lawfirms leaders quickly learned that a willingness to adopt new technologies into their firms was a requirement for survival during the pandemic. Of course, the effect of the pandemic on the practice of law varied greatly from one firm to the next. The Shift To Remote Work.
Lawfirms leaders quickly learned that a willingness to adopt new technologies into their firms was a requirement for survival during the pandemic. Of course, the effect of the pandemic on the practice of law varied greatly from one firm to the next. The Shift To Remote Work.
If you’re one of those people with a never-ending to-do list, this tip is for you. No matter how hard you try to list what you need to accomplish, instead of getting shorter, your list gets longer – new things crop up, unanticipated client problems arise, or a last minute emergency that “must” be handled today gets in the way.
Once interrupted, it can take as long as 23 minutes to get back to the task at hand. . The client experience is also affected. By creating efficient processes, you can increase satisfaction in your lawfirm. Do: Identify pain points . How does their workload feel—overwhelming? Do: Track your time .
Firms today flourish or fail on customer service, and the pandemic brought the need for efficient customer service into sharp relief. Many firms have been looking for solutions to improve customer service efficiency while simultaneously handling massive spikes in digital-service demand. One communication type does not suit everyone.
Is your lawfirm taking advantage of legal software to streamline your lawfirm’s processes from client intake to the final bill? By taking advantage of the latest legal software features, your lawfirm will run much more smoothly. Client Intake. Lead management.
A lot of the calls that I take have to do with conflicts of interest and just exploring. Sometimes it’s not clear who the client is and you work through that and you can figure out the conflict issue and resolve some things. Is it a current client matter in terms of 1.7 or is it a past client situation rule 1.9?
2020 was perhaps one of the most disruptive years for lawfirms in recent history. And while many firms struggled to stay afloat, others adapted with ease in ways that all practices can replicate. 13:17 – HowLawFirms Are Coping With Change. 27:22 – Marketing MUSTS for Your Firm Post-Pandemic.
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