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Targeting an Industry Niche

Attorney at Work

If you’re concerned about your practice and looking for an effective business development technique, I have a suggestion for you: Develop an industry focus, like a niche law firm. Some studies show that clients care more about what you know about their business than what you know about the law. Growth potential.

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The Horrible and the Miserable: The Challenge to Keep Marketing

Attorney at Work

Let’s stretch this idea for marketing by two kinds of lawyers. Some lawyers are so busy they can’t imagine finding another minute for marketing; call them the “horrible.” The rainmaker knows that it’s important to manage a practice to shoot for better quality clients and more remunerative cases. Les Miserables.

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5 Tips for Making the Transition to Virtual Law Firm Status

Attorney at Work

Virtual law firm status has worked out so well for some firms, they’re making the switch permanent. This begs the question: Do people really need to be inside an office all day? This begs the question: Do people really need to be inside an office all day? Virtual Firms Aren’t Always 100% Remote.

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How Lawyers Should Market Themselves: An Interview With Joe Pulizzi, Godfather of Content Marketing

Attorney at Work

I’ve written several columns that featured one of my favorite people in marketing, my friend Joe Pulizzi. His work has been instrumental in my marketing plans. He graciously agreed to be interviewed about how his recommendations apply to the legal industry. .” Should they do this instead of opening it the traditional way?

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9 Reasons Your Law Firm’s Social Media Strategy Is Not Working

Attorney at Work

You have great content and your followers are increasing, yet your audience is not engaged and you aren’t getting any new leads. If you regularly post interesting content, why isn’t your social media strategy leading to new business? This is the question that many large and small law firms and solos ask themselves.

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Buyer Journey: What Lawyers Should Know About the Psychology of Paying for Goods and Services

Attorney at Work

Understanding the four stages of the buyer journey can point to ways to improve your marketing, practice management and payment systems. If businesses aren’t tapping into the online marketplace to reach new customers, they’re losing out on revenue. So what goes into that decision, and how can you use it to win more work?

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10 Marketing and Business Development Activities Any Attorney Can Complete in ONE Weekend?

Attorney at Work

Meanwhile, your clients have you billing more hours than ever. A time to exercise or relax, mow the lawn or clean the house and — you guessed it — spend a few hours performing 10 marketing and business development activities that will help your business, your relationships and your practice in the long run. Table of contents 1.

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