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Social Media Tips for Law Firms

Attorney at Work

Since implementing a successful social media strategy can take some trial and error, here are some basic social media tips for law firms. First, Why Is Social Media Important for Law Firms? Social media can help law firms with the following: Engaging Your Target Audience. Creating Brand Awareness.

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Helpful and Engaging: The Importance of Your Law Firm’s Website Content

Attorney at Work

With the right website content, you can answer their questions and produce measurable results for your firm. It is essential to understand that prospective law firm clients want to learn about you as a lawyer before deciding to pursue your services. Showcase your firm’s expertise and answer clients’ questions.

Law Firms 273
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5 Tips for Writing an Engaging Law Firm E-Newsletter

Attorney at Work

How do you write an engaging newsletter that presents your firm’s personality effectively while also educating and informing clients and potential clients? And meet your marketing goals? Any existing content, such as blog or social media posts, can guide you, as can data about your average client. Strike the Right Tone.

Law Firm 255
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9 Reasons Your Law Firm’s Social Media Strategy Is Not Working

Attorney at Work

This is the question that many large and small law firms and solos ask themselves. All firms desire engagement with potential clients on social media but often do not know how to craft effective content or create and implement a strategy that converts to new business. Arbitrary Advertising. Not Scheduling Strategically.

Laws 311
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Easy There, Cowboy: Read This Before You Post That Image

Attorney at Work

If you’re planning to use stock photos, illustrations, even video clips to market your law firm, you need to know the ropes. Plus, it looks bad if your firm is accused of copyright infringement and your firm has an IP practice. What Marketers Don’t Know About Copyright Usage Might Hurt You or Your Firm.

Law Firms 288
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How Lawyers Should Market Themselves: An Interview With Joe Pulizzi, Godfather of Content Marketing

Attorney at Work

I’ve written several columns that featured one of my favorite people in marketing, my friend Joe Pulizzi. His work has been instrumental in my marketing plans. Of course, someone could just start a regular practice and be successful: use word-of-mouth, spot advertising and what not. JP: Yes to all of it.

Lawyers 244
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Deep Hidden Secrets Revealed for Hiring Candidates in a Tight, Tight Market

The Estrin Report

The other day while I was having my nails done and my lip waxed, I received a desperate call from one of our good clients, a major AmLaw 100 firm (the top in the country). The firm had 22 openings for corporate paralegals in California alone (attributed to opening new offices) and needed even more in offices across the country.

Law Firms 246