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Does Your Law Firm’s Marketing Content Suffer from TL;dr?*

Attorney at Work

Is your firm producing the kind of marketing content clients and prospects want to read? Having worked in-house at several law firms and as a consultant, I know how long it takes to get a client alert or blog post from concept to first draft, formatting and distribution. So, what’s a lawyer or legal marketer to do?

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How to Build a Thought Leadership Strategy for Your Law Firm

Attorney at Work

If your marketing strategy is not getting your law firm the search rankings or lead conversions you strive for, it may be time to reevaluate. One way to improve your results and reinforce your brand is to incorporate thought leadership content into your marketing. The Benefits of Thought Leadership Marketing for Lawyers.

Law Firms 305
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How Ebooks Showcase Your Expertise and Help You Land Clients

Attorney at Work

Ebooks can help your law firm showcase its experience while improving the number of leads for new clients. Keep reading to learn why you should consider publishing an ebook for your law firm. If your law firm has never published an ebook, you might question the relevance of doing so. Build Your Brand.

Law Firms 255
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Marketing Tips: When You Don’t Know What to Write

Attorney at Work

At a recent webinar in connection with my book “ Women Rainmakers’ Best Marketing Tips ,” an audience member said she wanted to write as part of her marketing plan, but couldn’t think of anything to write. Fodder for your blog, email alerts, social media posts, and professional articles is everywhere.

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5 Tips for Writing an Engaging Law Firm E-Newsletter

Attorney at Work

How do you write an engaging newsletter that presents your firm’s personality effectively while also educating and informing clients and potential clients? And meet your marketing goals? Any existing content, such as blog or social media posts, can guide you, as can data about your average client. Strike the Right Tone.

Law Firms 253
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5 Tips for Making the Transition to Virtual Law Firm Status

Attorney at Work

Virtual law firm status has worked out so well for some firms, they’re making the switch permanent. While firms are announcing their back-to-the-office plans, you may be wondering if it is possible to move your law office to a virtual setting permanently. Virtual Firms Aren’t Always 100% Remote.

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10 Marketing and Business Development Activities Any Attorney Can Complete in ONE Weekend?

Attorney at Work

A time to exercise or relax, mow the lawn or clean the house and — you guessed it — spend a few hours performing 10 marketing and business development activities that will help your business, your relationships and your practice in the long run. Repurpose a slide deck, conference presentation or webinar into a blog post.

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