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Is your firm producing the kind of marketing content clients and prospects want to read? Having worked in-house at several lawfirms and as a consultant, I know how long it takes to get a client alert or blog post from concept to first draft, formatting and distribution. So, what’s a lawyer or legal marketer to do?
If your marketing strategy is not getting your lawfirm the search rankings or lead conversions you strive for, it may be time to reevaluate. One way to improve your results and reinforce your brand is to incorporate thought leadership content into your marketing. The Benefits of Thought Leadership Marketing for Lawyers.
Ebooks can help your lawfirm showcase its experience while improving the number of leads for new clients. Keep reading to learn why you should consider publishing an ebook for your lawfirm. If your lawfirm has never published an ebook, you might question the relevance of doing so. Build Your Brand.
At a recent webinar in connection with my book “ Women Rainmakers’ Best Marketing Tips ,” an audience member said she wanted to write as part of her marketing plan, but couldn’t think of anything to write. Fodder for your blog, email alerts, social media posts, and professional articles is everywhere.
How do you write an engaging newsletter that presents your firm’s personality effectively while also educating and informing clients and potential clients? And meet your marketing goals? Any existing content, such as blog or social media posts, can guide you, as can data about your average client. Strike the Right Tone.
Virtual lawfirm status has worked out so well for some firms, they’re making the switch permanent. While firms are announcing their back-to-the-office plans, you may be wondering if it is possible to move your law office to a virtual setting permanently. Virtual Firms Aren’t Always 100% Remote.
A time to exercise or relax, mow the lawn or clean the house and — you guessed it — spend a few hours performing 10 marketing and business development activities that will help your business, your relationships and your practice in the long run. Repurpose a slide deck, conference presentation or webinar into a blog post.
The other day while I was having my nails done and my lip waxed, I received a desperate call from one of our good clients, a major AmLaw 100 firm (the top in the country). The firm had 22 openings for corporate paralegals in California alone (attributed to opening new offices) and needed even more in offices across the country.
This is the question that many large and small lawfirms and solos ask themselves. All firms desire engagement with potential clients on social media but often do not know how to craft effective content or create and implement a strategy that converts to new business. Not Scheduling Strategically. Ignoring Feedback.
Even (especially) if you’re in a small lawfirm, chances are high that your passwords are exposed on the dark web and waiting for the highest bidder. But as Tom Lambotte explains, you don’t have to wait for the creepy emails and ransom demands to find out. Solo and Small LawFirms Are Preferred Targets.
From appointment reminders to case updates, here are the six types of emails that ensure you’re providing top-notch service to your clients. Email communications are a cornerstone of running a modern lawfirm. According to the American Bar Association, 41% of lawfirms use emailmarketing.
Estrin I once took a job in an AmLaw (top firms in the country) firm. I had been recruited away from my previous firm, a well-known entertainment lawfirm. I had been recruited away from my previous firm, a well-known entertainment lawfirm. Some firms expect you to be available 24/7.
The hardest thing about sticking to a lawfirmmarketing strategy is. It’s all about consistency; and, most lawfirms will fail in that regard – instead producing content in fits and starts, without ever getting into a groove. Want to better structure your lawfirmmarketing plan? We can help.
Considering a podcast for your lawfirm? Do you aim to share your lawfirm’s brand or attract more website traffic? You may want to use your lawfirm logo, but since the thumbnail may only be as big as a postage stamp on someone’s mobile device, avoid using tiny bits of text or symbols. Podcast Body.
Legal directories are online platforms where attorneys and lawfirms showcase their expertise, credentials, and services. Maintaining an up-to-date presence on lawfirm directories can enhance visibility while helping you build credibility and attract new leads. per month.
Instead of the standard Partner at XYZ LawFirm, consider something more engaging, like: Business Litigation Attorney | Helping Companies Resolve Complex Disputes Efficiently Estate Planning Lawyer | Guiding Families Through Generational Wealth Strategies This small tweak clarifies your value and improves searchability.
The COVID-19 pandemic brought changes to the practice of law–many of which were overdue–including virtual meetings and client conferences, remote document signings, court appearances by Zoom and Microsoft Teams, and more. Every Wednesday, we’ll be posting a new report from one of our experts, so stay tuned!
By leveraging the data and features provided by a robust management platform, you can make informed decisions about when and how to scale your lawfirm for sustainable growth. A steady stream of new business is a strong indicator that your firm is ready for growth. Have You Assessed the Market and Competition?
In the over 20 years I have been working with lawfirms, I have set up intake departments, developed the corresponding technological infrastructure needed to support the processes that make them work, hired and fired applicable employees, audited lawfirms’ intake systems, and worked with legal technology companies to develop intake software.
Think of it like this: Your firm has no problem bringing clients in, but it needs help keeping them. When your lawfirm is in a slump, and youre feeling the weight of the small tasks that slowly add up over time, sometimes all you need is to simplify your efforts. Every lawfirm runs a little differently.
Lawfirm growth depends on various factors, including the effective use of technology, delivering exceptional client service, and targeted legal business development. For firms looking to expand, adopting modern strategies for growth is crucial. competitive legal landscape.
Not many lawyers attend SXSW since its not a legal conference, but there are a few law-related sessions. But somewhere along the way, he veered into a long and complicated discussion about why lawfirms should create their own large language models. Now, Im no stranger to Gen AI or LLMs. He used jargon Id never heard before.
The post How to Grow Your LawFirm: 10 Strategies for Sustainable Success appeared first on Rocket Matter. Get free e-book If youve been proactively working to grow your lawfirm , you know firsthand that the road to business success is fraught with challenges. The question is, whats the best way to grow your lawfirm ?
If attorneys need non-legal information about anything, I’m sure to find an email asking me to find it, and yes, they’ve usually already tried a Google search. If you need a legal form, they have a large selection in many different areas of law. Do you want to branch out into marketing your firm? Wayback Machine.
The survey volume covering marketing and communication technology reveals that while lawyers may have embraced technology in other areas of their practices as a result of the pandemic, not much has changed in how they use technology to market their law practices. LawFirm Websites. Demographic Information.
The ABA Legal Technology Survey Report is the most comprehensive study available of lawyers’ actual technology use, spanning a vast range of topics from security and basic office software to technology budgets, marketing tools, and much more. III: Law Office Technology. IV: Marketing & Communication Technology. Smartphones.
Investing in lawfirmmarketing is an investment in your firm’s future. You may have a well-run firm full of experienced and brilliant attorneys—but if you don’t have clients, none of that matters. Why is Attorney Marketing Important? Why is Attorney Marketing Important? Marketing Lead.
Ransomware attacks are rising, big lawfirms and small solo practitioners firms are equally both at risk. Spam email is the most typically used method by ransomware creators to send out attacks to potential victims. These emails contain links and or attachments. What can you do to keep your firm safe from attacks?
If you’ve ever Googled “how to grow my law practice,” you’re not alone. In this article, we’ll cover what you need to know about lawfirm growth, including: . How to grow a lawfirm using seven straightforward steps . What Does LawFirm Growth Mean? . Acquiring or merging with another firm .
By streamlining tasks, including marketing and client communications (which any lawyer knows can take up more time than expected), lawfirms that leverage AI can increase their profitability and productivity. Understandably, many lawfirms are cautious about utilizing ChatGPT and other AI tools.
It’s 2023 and everyone in the legal world is inundated with emails. Much like a congested roadway, your inbox can quickly become backed up with electronic correspondence, also known as, email jam. In this blog post, we’ll list four simple but effective ways to stay ahead of email jams.
For those unfamiliar with the ins and outs of marketing, it can all seem a little daunting. Some of the most common misperceptions are that marketing requires: Expensive tools Complicated strategies A full team of experts … to achieve results. In fact, successful marketing is largely based on clear goals and sustainable workflows.
Now, I touched on it briefly in my previous blog , but given the feedback that I received, I think I need to go deeper on this topic. If you’re like many people reading, you might be thinking, “This doesn’t really apply to me because I work at a lawfirm that’s super chill about billable hours. Good for you! Let me explain.
While it’s safe to assume that most lawyers use email to communicate (either personally or for lawfirm business), there are still certain aspects of email etiquette that they often overlook. First and foremost, emails to clients are often treated as legal documents, and can act as binding contracts.
No matter how you look at it, the data from the Report offers evidence of an important lesson for lawyers: Technology is no longer an option, and instead is a pivotal part of a successful law practice. Nearly half of the lawyers surveyed shared that Law 360 was their top legal news source (41%). Online legal resources. Cybersecurity.
For lawfirms that want to compete, delivering an intake program that respects the emphasis consumers place on convenience is essential. In this final entry of a three-part blog post series, we’ll review how data analysis can positively affect your lawfirm intake system.
Emailmarketing can help to showcase your expertise, share valuable insights, and keep clients updated with relevant information. Lawfirms should be continuously exploring innovative methods to reach out to potential clients while retaining their existing ones.
Lawfirms can likewise use out-of-the-box solutions to encourage lawyers and staff to return to their offices. Lawfirms can overcome back-to-office inertia by adopting strategies that promote engagement, health, and well-being. Use emails and memos to communicate the benefits of returning to the office.
Legal marketing is not something most lawyers like to think about. Still, it’s an essential part of running a successful lawfirm. After all, you can’t possibly practice law without clients. Lawfirms must continually update their marketing strategies to stay productive and profitable in today’s competitive landscape.
Did you know that 64% of small businesses use emailmarketing to reach customers? If you’re not doing the same, you may be missing out on a huge opportunity to bring more business to your lawfirm. This blog post will explore emailmarketing and share best practices to help you craft an impactful strategy.
Did you know that 64% of small businesses use emailmarketing to reach customers? If you’re not doing the same, you may be missing out on a huge opportunity to bring more business to your lawfirm. This blog post will explore emailmarketing and share best practices to help you craft an impactful strategy.
That’s why we love to learn as much as we can about their law practices and how their firms use MyCase to save time and money. We also really enjoy sharing their stories and secrets of success with you whether in webinars , customer testimonials , or on this blog. So let’s talk a little bit about your firm.
A legal industry report released today by the sibling legal technology companies LawPay and MyCase provides unique insights into the technology tools that matter most to smaller lawfirms in the post-pandemic era. Other types of cloud software used by firms: Calendar management software, 44%. Document management software, 43%.
By creating efficient processes, you can increase satisfaction in your lawfirm. Before you can fix anything—including inefficient processes—you need to determine where your lawfirm wastes time. Don’t: Spend too much time on your email . The average employee wastes 90 minutes a day because of email interruptions.
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