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Helpful and Engaging: The Importance of Your Law Firm’s Website Content

Attorney at Work

With the right website content, you can answer their questions and produce measurable results for your firm. It is essential to understand that prospective law firm clients want to learn about you as a lawyer before deciding to pursue your services. Showcase your firm’s expertise and answer clients’ questions.

Law Firms 273
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Should You Be a Thought Leader? The Answer May Surprise You

Attorney at Work

Not every lawyer can or should be a thought leader. Career and marketing coaches counsel lawyers to become thought leaders. They also self-publicize through social media, podcasts, YouTube videos and blogs. They also self-publicize through social media, podcasts, YouTube videos and blogs. Your Law Practice.

Lawyers 256
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The Horrible and the Miserable: The Challenge to Keep Marketing

Attorney at Work

Let’s stretch this idea for marketing by two kinds of lawyers. Some lawyers are so busy they can’t imagine finding another minute for marketing; call them the “horrible.” It’s easy to get so bogged down with the demands of small cases that you can’t find time to market. Try to do some market research.

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Targeting an Industry Niche

Attorney at Work

If you’re concerned about your practice and looking for an effective business development technique, I have a suggestion for you: Develop an industry focus, like a niche law firm. Some studies show that clients care more about what you know about their business than what you know about the law. Growth potential.

Law Firms 293
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Social Media Tips for Law Firms

Attorney at Work

Social media opportunities are endless for lawyers. Since implementing a successful social media strategy can take some trial and error, here are some basic social media tips for law firms. First, Why Is Social Media Important for Law Firms? Which Social Media Platforms Are Best for Lawyers?

Law Firm 323
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Lessons from Aristotle: How to Write Persuasively and Build Your Personal Brand

Attorney at Work

In my work as a marketing consultant for law firms, few questions are posed more frequently than this: How can we write more persuasive, effective content for our website? This is an age-old question in legal marketing, and the answer is even older. Clients want to hire lawyers who understand them.

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How to Build a Powerful Personal Brand in the Attention Economy

Attorney at Work

That’s as true for artists breaking through on TikTok as it is for lawyers growing a following on LinkedIn. And therein lies the rub: When there are no barriers to entry, the market gets flooded with content. As a busy lawyer, branding is important because you can’t be everywhere, all at once. But getting people to take notice?

Lawyers 311