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Time to Seek an Alternative Career?

The Estrin Report

The Legal Profession Can Be a Journey to Bigger and Better Opportunities By Chere B. Now, youve started circling Indeed and LinkedIn, reached out to legal recruiters and are quietly scanning job listings. Now, youve started circling Indeed and LinkedIn, reached out to legal recruiters and are quietly scanning job listings.

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Does Your Law Firm’s Marketing Content Suffer from TL;dr?*

Attorney at Work

Is your firm producing the kind of marketing content clients and prospects want to read? Having worked in-house at several law firms and as a consultant, I know how long it takes to get a client alert or blog post from concept to first draft, formatting and distribution. So, what’s a lawyer or legal marketer to do?

Laws 280
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Helpful and Engaging: The Importance of Your Law Firm’s Website Content

Attorney at Work

With the right website content, you can answer their questions and produce measurable results for your firm. It is essential to understand that prospective law firm clients want to learn about you as a lawyer before deciding to pursue your services. Showcase your firm’s expertise and answer clients’ questions.

Law Firms 273
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How Ebooks Showcase Your Expertise and Help You Land Clients

Attorney at Work

Ebooks can help your law firm showcase its experience while improving the number of leads for new clients. You have likely read ebooks, but writing one is a different matter. Keep reading to learn why you should consider publishing an ebook for your law firm. How to Use ebooks in Your Marketing Strategy.

Law Firms 261
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5 Tips for Writing an Engaging Law Firm E-Newsletter

Attorney at Work

How do you write an engaging newsletter that presents your firm’s personality effectively while also educating and informing clients and potential clients? And meet your marketing goals? Any existing content, such as blog or social media posts, can guide you, as can data about your average client. Consideration.

Law Firm 255
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How to Build a Thought Leadership Strategy for Your Law Firm

Attorney at Work

If your marketing strategy is not getting your law firm the search rankings or lead conversions you strive for, it may be time to reevaluate. One way to improve your results and reinforce your brand is to incorporate thought leadership content into your marketing. The Benefits of Thought Leadership Marketing for Lawyers.

Law Firm 305
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Lessons from Aristotle: How to Write Persuasively and Build Your Personal Brand

Attorney at Work

Here’s how to use Aristotle’s rhetorical appeals — ethos, pathos and logos — to be truly persuasive in your writing. In my work as a marketing consultant for law firms, few questions are posed more frequently than this: How can we write more persuasive, effective content for our website? Why it’s important.