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The Legal Profession Can Be a Journey to Bigger and Better Opportunities By Chere B. Now, youve started circling Indeed and LinkedIn, reached out to legal recruiters and are quietly scanning job listings. Now, youve started circling Indeed and LinkedIn, reached out to legal recruiters and are quietly scanning job listings.
Is your firm producing the kind of marketing content clients and prospects want to read? Having worked in-house at several lawfirms and as a consultant, I know how long it takes to get a client alert or blog post from concept to first draft, formatting and distribution. So, what’s a lawyer or legalmarketer to do?
With the right website content, you can answer their questions and produce measurable results for your firm. It is essential to understand that prospective lawfirm clients want to learn about you as a lawyer before deciding to pursue your services. Showcase your firm’s expertise and answer clients’ questions.
Ebooks can help your lawfirm showcase its experience while improving the number of leads for new clients. You have likely read ebooks, but writing one is a different matter. Keep reading to learn why you should consider publishing an ebook for your lawfirm. How to Use ebooks in Your Marketing Strategy.
How do you write an engaging newsletter that presents your firm’s personality effectively while also educating and informing clients and potential clients? And meet your marketing goals? Any existing content, such as blog or social media posts, can guide you, as can data about your average client. Consideration.
If your marketing strategy is not getting your lawfirm the search rankings or lead conversions you strive for, it may be time to reevaluate. One way to improve your results and reinforce your brand is to incorporate thought leadership content into your marketing. The Benefits of Thought Leadership Marketing for Lawyers.
Here’s how to use Aristotle’s rhetorical appeals — ethos, pathos and logos — to be truly persuasive in your writing. In my work as a marketing consultant for lawfirms, few questions are posed more frequently than this: How can we write more persuasive, effective content for our website? Why it’s important.
Career and marketing coaches counsel lawyers to become thought leaders. They also self-publicize through social media, podcasts, YouTube videos and blogs. It may also accelerate promotion within a lawfirm. Maybe you go about your daily practice conceiving better ways to build the proverbial legal mousetrap.
Table of contents Multiply Your Speaking Engagement’s Marketing Impact 1. Write and publish the article. Repurpose it as a blog post or video (or both). Multiply Your Speaking Engagement’s Marketing Impact. your speaking engagement’s marketing impact. Write and publish the article. Easy-peasy.
If you’re planning to use stock photos, illustrations, even video clips to market your lawfirm, you need to know the ropes. Plus, it looks bad if your firm is accused of copyright infringement and your firm has an IP practice. What Marketers Don’t Know About Copyright Usage Might Hurt You or Your Firm.
A time to exercise or relax, mow the lawn or clean the house and — you guessed it — spend a few hours performing 10 marketing and business development activities that will help your business, your relationships and your practice in the long run. Repurpose a slide deck, conference presentation or webinar into a blog post.
Recently, a marketing company asked me to take over writing the blog posts for one of its clients, a lawfirm that specializes in construction law. You’ve hired a group of non-lawyers to write posts that sound like they were written by an expert in construction law.”. What I thought was, “Duh.
No lawyer should assume their education is over at any point in their career — and certainly not upon graduation from law school. Some of the best ways to get smarter are to read, write and surround yourself with people who push you to perform at a higher level. Lifelong Learners Write. Lifelong Learners Read. Read great books.
Instead of the standard Partner at XYZ LawFirm, consider something more engaging, like: Business Litigation Attorney | Helping Companies Resolve Complex Disputes Efficiently Estate Planning Lawyer | Guiding Families Through Generational Wealth Strategies This small tweak clarifies your value and improves searchability.
This is the question that many large and small lawfirms and solos ask themselves. All firms desire engagement with potential clients on social media but often do not know how to craft effective content or create and implement a strategy that converts to new business. Write with the goal to have your post shared.
Estrin I once took a job in an AmLaw (top firms in the country) firm. I had been recruited away from my previous firm, a well-known entertainment lawfirm. I had been recruited away from my previous firm, a well-known entertainment lawfirm. Some firms expect you to be available 24/7.
I’ve written several columns that featured one of my favorite people in marketing, my friend Joe Pulizzi. His work has been instrumental in my marketing plans. He graciously agreed to be interviewed about how his recommendations apply to the legal industry. If you want to be regular, do it the old-fashioned way.
The faster technology advances, the harder it becomes to track both incremental and significant changes in legal professionals adoption rates. The good news is that many options are available if youre seeking current statistics about legal technology. First, lets consider the smartphone data.
Marina Shepelsky Founder, CEO Shepelsky Law Brooklyn, NY Fordham Law School, 2002. Now as founder and CEO of three-lawyer Shepelsky Law, she practices immigration law along with family and divorce law. Intellectual property law sparked her interest until she found it to be boring. “In Supreme Court.
Considering a podcast for your lawfirm? Consider writing down your motivation, so you have something to hang on to later. Do you aim to share your lawfirm’s brand or attract more website traffic? Lawyers may want to examine common myths, or demystify legal matters, or educate listeners on their area of practice.
The other day while I was having my nails done and my lip waxed, I received a desperate call from one of our good clients, a major AmLaw 100 firm (the top in the country). The firm had 22 openings for corporate paralegals in California alone (attributed to opening new offices) and needed even more in offices across the country.
If you wanted to write a book, publish an article, get on the radio, have your face appear on video or get a record deal, you needed to scrape, grind and pray that you got discovered. And therein lies the rub: When there are no barriers to entry, the market gets flooded with content. In yesterday’s world, publishers held the power.
If attorneys need non-legal information about anything, I’m sure to find an email asking me to find it, and yes, they’ve usually already tried a Google search. If you need a legal form, they have a large selection in many different areas of law. Do you want to branch out into marketing your firm?
Not many lawyers attend SXSW since its not a legal conference, but there are a few law-related sessions. As you might expect, it wasnt particularly well attended, but most of the audience consisted of lawyers or legal professionals with varying levels of experience with Gen AI. Now, Im no stranger to Gen AI or LLMs.
Email communications are a cornerstone of running a modern lawfirm. According to the American Bar Association, 41% of lawfirms use email marketing. As one of the most commonly used lawfirmmarketing tools, emails are expected by clients as part of their legal experience.
Without getting hung up too much on the developments she predicted, for Legal, the most important thing in my view is its the mindset that should be used to deal with change and the questions that need to be asked. The rules by which we operate are breaking down Its true for society and its true for Legal. Legal does not like change.
Lawfirm growth depends on various factors, including the effective use of technology, delivering exceptional client service, and targeted legal business development. competitive legal landscape. For firms looking to expand, adopting modern strategies for growth is crucial.
Sure, writing a blog post is one thing; and, sending out an enewsletter is another t hing – but, getting face-to-face time with your potential clients is undefeated as a method for generating new business. So, if you r marketing planning does not include time and space for workshops, it may be time to tweak your marketing plan.
While the last few years have brought an abundance of new and innovative legal tech products to market, the fact of the matter is that not every new product will succeed. Let’s revisit five of the most momentous legal tech fails of the last 10 years. In 2016, legal tech entrepreneur Derek Bluford was riding high.
by Dennis Crouch In October 2022, Canada’s largest intellectual property firm became a publicly traded entity. Smart & Biggar , a firm that includes 100+ Canadian patent attorneys and agents (most of whom are also registered with the USPTO) was purchased by the Australian company IPH Limited. billion Australian dollars ($1.2
The ABA TechReport combines data from the annual ABA Legal Technology Survey Report with expert analysis, observations, and predictions from leaders in the legal technology field. And what lawfirm wouldn’t want to get paid faster and more efficiently, with minimal action required by the firm?
If you’re reading this blog post, I don’t have to tell you about the desire to work hard, achieve, or care about what you do. In November of 2019, I began applying for jobs before finishing the program, but without experience directly in a lawfirm setting (as well as COVID), it was not easy. Getting Started. Mindset Matters.
Your legalwriting sample is a crucial component when applying for legal positions or internships. It gives potential employers insight into your legalwriting skills and ability to formulate persuasive arguments. Your sample highlights your proficiency in legalwriting, grammar, and style.
A lawfirms website should be a useful tool for building relationships with potential clients and highlighting the firm’s strengths. With so many choices listed in search results, its critical that your firm is easily found by those in search of legal help. What Is SEO for Lawyers/LawFirms?
The current job market is robust , affording you the luxury of not having to tolerate an unhealthy firm culture or subpar leadership. The present moment presents a wealth of opportunities, thanks to the tight job market. Talk things over with a reputable recruiter (like Estrin Legal Staffing!). Timing is everything.
Attracting new clients to your lawfirm can be daunting, and the competition among firms (especially in high-traffic cities) can be brutal. You need to market your firm to help stand out from the pack, but that does not come with risks. Establish a Marketing Budget.
Investing in lawfirmmarketing is an investment in your firm’s future. You may have a well-run firm full of experienced and brilliant attorneys—but if you don’t have clients, none of that matters. Why is Attorney Marketing Important? Why is Attorney Marketing Important? Marketing Lead.
But before I tell you about those 3, let me start by saying that in this job market, if you’re seeing a paralegal job posting that wants at least 2 years of experience and you have no experience, I would still apply. Employers, especially in the legal industry, are having a really hard time filling open positions right now.
The legal technology company Casetext celebrates its 10th anniversary today. In a blog post the company published today, it describes itself as “a ten-year overnight success.” Think a marriage of Wikipedia and Digg, but for law. Having followed Casetext’s growth since its start through this blog.
While these technologies can’t—and shouldn’t—replace most of the very sensitive work legal staff do for their clients, ChatGPT can save your team much-needed time to maximize billable hours. Understandably, many lawfirms are cautious about utilizing ChatGPT and other AI tools.
In the world of digital marketing, nothing stays static. This marketing checklist will help take the guesswork out of your promotional efforts and provide you with the structure and direction your firm needs to succeed in 2022 and beyond. Display Legal Awards and Accolades. Write Compelling Content.
For decades, legal scholars have recognized that fiduciary duties under corporate law may force private companies to address climate change. This blog offers reflections on the Colloquium and highlights areas for future research and action around climate-related fiduciary duties.
Ransomware attacks are rising, big lawfirms and small solo practitioners firms are equally both at risk. What can you do to keep your firm safe from attacks? Educate the employees of your firms. Manage the use of the firm’s software. Cybersecurity is never a hands-off element of running a lawfirm.
After years of writing about the launches of other companies’ legal technology products, I am proud to announce one of my own: the LawNext Legal Technology Directory , which we hope will become the most trusted source of legal tech products in the market. . Take a moment to review a legal tech product you use.
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