This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
If the firm has asked you to RTO (return to the office), do I want to? For example, consider a litigation attorney aiming to transition into marketing. What aspects of your legal background establish credibility in marketing? What aspects of your legal background establish credibility in marketing? How about leadership?
Is your firm producing the kind of marketing content clients and prospects want to read? Having worked in-house at several lawfirms and as a consultant, I know how long it takes to get a client alert or blog post from concept to first draft, formatting and distribution.
If your marketing strategy is not getting your lawfirm the search rankings or lead conversions you strive for, it may be time to reevaluate. One way to improve your results and reinforce your brand is to incorporate thought leadership content into your marketing. The Benefits of Thought Leadership Marketing for Lawyers.
If you’re concerned about your practice and looking for an effective business development technique, I have a suggestion for you: Develop an industry focus, like a niche lawfirm. Some studies show that clients care more about what you know about their business than what you know about the law. Growth potential.
Ebooks can help your lawfirm showcase its experience while improving the number of leads for new clients. Keep reading to learn why you should consider publishing an ebook for your lawfirm. If your lawfirm has never published an ebook, you might question the relevance of doing so. Build Your Brand.
How do you write an engaging newsletter that presents your firm’s personality effectively while also educating and informing clients and potential clients? And meet your marketing goals? Any existing content, such as blog or social media posts, can guide you, as can data about your average client. Strike the Right Tone.
In my work as a marketingconsultant for lawfirms, few questions are posed more frequently than this: How can we write more persuasive, effective content for our website? This is an age-old question in legal marketing, and the answer is even older. Ethos relates to one’s credibility and expertise.
The hardest thing about sticking to a lawfirmmarketing strategy is. It’s all about consistency; and, most lawfirms will fail in that regard – instead producing content in fits and starts, without ever getting into a groove. posted to social media channels, shared via email marketing program) That’s it.
Legal directories are online platforms where attorneys and lawfirms showcase their expertise, credentials, and services. Maintaining an up-to-date presence on lawfirm directories can enhance visibility while helping you build credibility and attract new leads. per month.
Most attorneys I talk to feel like they need to choose between content types for their marketing. For example, some lawyers tell me: I need to start a blog, or I should really do a series of videos. You can also transcribe those podcast episodes to produce blog posts, too.) Need some help developing a marketing plan?
Email communications are a cornerstone of running a modern lawfirm. According to the American Bar Association, 41% of lawfirms use email marketing. As one of the most commonly used lawfirmmarketing tools, emails are expected by clients as part of their legal experience.
Sure, writing a blog post is one thing; and, sending out an enewsletter is another t hing – but, getting face-to-face time with your potential clients is undefeated as a method for generating new business. So, if you r marketing planning does not include time and space for workshops, it may be time to tweak your marketing plan.
In the over 20 years I have been working with lawfirms, I have set up intake departments, developed the corresponding technological infrastructure needed to support the processes that make them work, hired and fired applicable employees, audited lawfirms’ intake systems, and worked with legal technology companies to develop intake software.
Infographic Six Essential Features in Your Legal CRM (and How to Use Them) While your legal practice management software keeps the daily work of a lawfirm moving, legal CRM software makes it easier to bring in new clients, engage current clients, and increase your profits. But not all legal CRMs are created equal.
The COVID-19 pandemic brought changes to the practice of law–many of which were overdue–including virtual meetings and client conferences, remote document signings, court appearances by Zoom and Microsoft Teams, and more. Every Wednesday, we’ll be posting a new report from one of our experts, so stay tuned!
With markedly increased remote interaction during the pandemic, legal services consumers will expect similar connection to and engagement with lawfirms in 2021 and beyond. Two methods for communicating internally with intention are: Work Chat: Internal comms shouldn’t just be about the lawfirm spitting information one way.
One of the biggest issues attorneys have with developing effective content marketing profiles is that they can’t find the time to write or produce the content they ultimately need to distribute. So, you can ask ChatGPT to draft you a 250-word blog post, on a specific topic. If you want to talk marketing strategy, contact us today!
Despite changes to advertising rules, lawyers have marketed themselves in much the same way for generations. But, as consumers have become more discerning, and as lawfirm choices continue to proliferate, lawyers continue to stick with the same marketing strategy they always have. You can start with a blog.
The survey volume covering marketing and communication technology reveals that while lawyers may have embraced technology in other areas of their practices as a result of the pandemic, not much has changed in how they use technology to market their law practices. LawFirm Websites. Demographic Information.
When thinking about how to market a lawfirm effectively, the question of frequency is important, especially as it relates to content marketing : get as much of your stuff out there into the world, as often as you can, and people are bound to pay attention to you. It’s not quite that simple; but, that is the gist of it.
Web and her Group basically consult with companies about the future. About issues that arent raised instead of the ones that are. That attribute was on full display for Saturdays morning Featured Speaker Session. A Session so anticipated that it had people lining up a good two hours before it began. Its a more or less a fixture.
If you’ve ever Googled “how to grow my law practice,” you’re not alone. In this article, we’ll cover what you need to know about lawfirm growth, including: . How to grow a lawfirm using seven straightforward steps . What Does LawFirm Growth Mean? . Acquiring or merging with another firm .
Because law is already such a specific niche, it can feel like you have to follow a never-ending checklist to create a distinctive presence online. Download free guide What makes a website “good” for a lawfirm? Lawfirm websites aren’t only there to be visually appealing. No pressure, right?
By streamlining tasks, including marketing and client communications (which any lawyer knows can take up more time than expected), lawfirms that leverage AI can increase their profitability and productivity. Understandably, many lawfirms are cautious about utilizing ChatGPT and other AI tools.
For lawfirms that want to compete, delivering an intake program that respects the emphasis consumers place on convenience is essential. In this final entry of a three-part blog post series, we’ll review how data analysis can positively affect your lawfirm intake system.
Last year, I introduced something new for this blog: The LawSites Resource Center. iManage commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study and examine the actual return on investment (ROI) corporate legal departments recognize with the iManage Knowledge Work platform. 4 Legal How-To Guides.
Market forces drive change and, at times, even bring about innovation. So, in response, when a lawyer or firm decides to adjust the business model in some fashion in order to stay relevant or drive growth, I see that as a good thing as long as all the ramifications of the change are thought through and responsibly addressed.
Lawfirms can likewise use out-of-the-box solutions to encourage lawyers and staff to return to their offices. Lawfirms can overcome back-to-office inertia by adopting strategies that promote engagement, health, and well-being. Hire nutritionists and trainers for group and one-on-one consultation. Communication.
As awful as was the year 2020 for so many reasons, my year-end report last year found reasons to be optimistic. The silver lining of 2020,” I wrote, “is that we have been forced to consider changes that were long overdue and then given the opportunity to implement those changes.”. This year, my report is tainted by a degree of pessimism.
The key to accelerating your career in 2024 is learning eDiscovery and this blog is going to give you a 3-step plan for litigation paralegals to follow to make it happen. Now, I’ve also seen and heard instances where people will say, “I don’t do eDiscovery or our firm doesn’t do eDiscovery.”
It has been used as an honorary designation for retired partners, a special designation for firm attorneys who are neither a partner nor an associate, and to describe part-time attorneys who have created an association with a firm. Some even try to use the term solely for advertising purposes. What is an of counsel attorney?
Legal marketing is not something most lawyers like to think about. Still, it’s an essential part of running a successful lawfirm. After all, you can’t possibly practice law without clients. Lawfirms must continually update their marketing strategies to stay productive and profitable in today’s competitive landscape.
That’s why we love to learn as much as we can about their law practices and how their firms use MyCase to save time and money. We also really enjoy sharing their stories and secrets of success with you whether in webinars , customer testimonials , or on this blog. So let’s talk a little bit about your firm.
Email marketing can help to showcase your expertise, share valuable insights, and keep clients updated with relevant information. Lawfirms should be continuously exploring innovative methods to reach out to potential clients while retaining their existing ones.
Content marketing can make this goal a reality by establishing your firm as a thought leader , reaching prospects, and providing valuable information. . Below, we’ll define content marketing for lawfirms and explain why it’s essential for building a profitable practice. What is Content Marketing for LawFirms? .
Legal marketing is not something most lawyers like to think about. Still, it’s an essential part of running a successful lawfirm. After all, you can’t possibly practice law without clients. Lawfirms must continually update their marketing strategies to stay productive and profitable in today’s competitive landscape.
Law Office Reality. Following are masking considerations and resources to help lawfirms with their reopening plans. Consider allowing lawyers and staff to continue working at home if they are uncomfortable with the masking, the firm’s masking policy, or the masking practices of co-workers. Accommodation.
With the rise of the digital-first era, your lawfirm website is one of the best ways to secure and convert leads. It requires strategically building, maintaining, and marketing your site—and it all begins with the right tools. How Does Website Design for Attorneys Benefit My Firm? Positions your firm as online experts
Photo credit: GRIDArendal on Visualhunt Antitrust – a previously dormant area of law and federal enforcement – has reached a new zenith in recent years. Financial institution coalitions focused on responding to the market effects of climate change have been a particular target. What is a Boycott, according to antitrust law?
As competition grows fiercer in today’s legal sector, lawfirms are confronted by the new reality that they can no longer just rely on the quality of their legal services. Instead, they must embrace strategic marketing to set themselves apart. What Is LawFirmMarketing ?
It’s published in five volumes: “Online Research,” “Technology Basics & Security,” “Law Office Technology,” “Marketing & Communication Technology,” and “Litigation Technology & E-Discovery.” Respondents to the 2020 Survey were asked if their firms budget for technology. Budgeting is Essential.
Stephan Werthauer is a Senior Consultant/Trainee Solicitor at D2 Legal Technology, a global legal data consultingfirm. Following this, I secured a paralegal job in the firm’s Derivatives team in the London office during which I was able to self-fund my LPC. Why did you choose to pursue a legal career?
Criminal defense firms often face two major challenges: addressing significant market competition and generating qualified leads. Without a marketing strategy to differentiate your firm and connect with targeted prospects, your practice will struggle to profit. . What is Criminal Defense Marketing? .
I actually was getting my college degree because I wanted to go on to law school. He had a friend who was the office manager at a local lawfirm, in Sarasota, Florida. He thought it would be good to do that in between going to law school. I ended up loving being a paralegal so much that I dropped the law school plan.
We organize all of the trending information in your field so you don't have to. Join 99,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content