Remove blog law-firm-marketing marketing-consultant-for-law-firms
article thumbnail

Time to Seek an Alternative Career?

The Estrin Report

If the firm has asked you to RTO (return to the office), do I want to? For example, consider a litigation attorney aiming to transition into marketing. What aspects of your legal background establish credibility in marketing? What aspects of your legal background establish credibility in marketing? How about leadership?

article thumbnail

Does Your Law Firm’s Marketing Content Suffer from TL;dr?*

Attorney at Work

Is your firm producing the kind of marketing content clients and prospects want to read? Having worked in-house at several law firms and as a consultant, I know how long it takes to get a client alert or blog post from concept to first draft, formatting and distribution.

Laws 280
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Build a Thought Leadership Strategy for Your Law Firm

Attorney at Work

If your marketing strategy is not getting your law firm the search rankings or lead conversions you strive for, it may be time to reevaluate. One way to improve your results and reinforce your brand is to incorporate thought leadership content into your marketing. The Benefits of Thought Leadership Marketing for Lawyers.

Law Firms 305
article thumbnail

Targeting an Industry Niche

Attorney at Work

If you’re concerned about your practice and looking for an effective business development technique, I have a suggestion for you: Develop an industry focus, like a niche law firm. Some studies show that clients care more about what you know about their business than what you know about the law. Growth potential.

Law Firms 293
article thumbnail

How Ebooks Showcase Your Expertise and Help You Land Clients

Attorney at Work

Ebooks can help your law firm showcase its experience while improving the number of leads for new clients. Keep reading to learn why you should consider publishing an ebook for your law firm. If your law firm has never published an ebook, you might question the relevance of doing so. Build Your Brand.

Law Firms 261
article thumbnail

5 Tips for Writing an Engaging Law Firm E-Newsletter

Attorney at Work

How do you write an engaging newsletter that presents your firm’s personality effectively while also educating and informing clients and potential clients? And meet your marketing goals? Any existing content, such as blog or social media posts, can guide you, as can data about your average client. Strike the Right Tone.

Law Firms 255
article thumbnail

Lessons from Aristotle: How to Write Persuasively and Build Your Personal Brand

Attorney at Work

In my work as a marketing consultant for law firms, few questions are posed more frequently than this: How can we write more persuasive, effective content for our website? This is an age-old question in legal marketing, and the answer is even older. Ethos relates to one’s credibility and expertise.