Attorney at Work

NOVEMBER 1, 2022

Ebooks can help your law firm showcase its experience while improving the number of leads for new clients. Keep reading to learn why you should consider publishing an ebook for your law firm. If your law firm has never published an ebook, you might question the relevance of doing so. Build Your Brand.

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Law Firms Law Firm Education Legal Services 255

Attorney at Work

APRIL 20, 2022

How do you write an engaging newsletter that presents your firm’s personality effectively while also educating and informing clients and potential clients? And meet your marketing goals? Any existing content, such as blog or social media posts, can guide you, as can data about your average client.

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Law Firms Law Firm Laws Education 253

Attorney at Work

OCTOBER 12, 2022

A time to exercise or relax, mow the lawn or clean the house and — you guessed it — spend a few hours performing 10 marketing and business development activities that will help your business, your relationships and your practice in the long run. Repurpose a slide deck, conference presentation or webinar into a blog post.

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Attorney Drafting Law School Education 255

Attorney at Work

JULY 25, 2022

If you’re concerned about your practice and looking for an effective business development technique, I have a suggestion for you: Develop an industry focus, like a niche law firm. Some studies show that clients care more about what you know about their business than what you know about the law. Growth potential.

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Law Firms Law Firm Lawyer Lawyers 285

Attorney at Work

JANUARY 19, 2022

If you’re planning to use stock photos, illustrations, even video clips to market your law firm, you need to know the ropes. Plus, it looks bad if your firm is accused of copyright infringement and your firm has an IP practice. What Marketers Don’t Know About Copyright Usage Might Hurt You or Your Firm.

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Law Firms Law Firm Freelance Lawyer 288

Attorney at Work

MAY 17, 2022

Understanding the four stages of the buyer journey can point to ways to improve your marketing, practice management and payment systems. Law firms aren’t e-commerce businesses, but the way consumers shop for a lawyer doesn’t have to be any different from how they shop for anything else online. An estimated 1.92 Consideration.

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Lawyer Lawyers Law Firms Law Firm 243

Above The Law

MARCH 5, 2025

SXSWor as some call it, South Byis a sprawling, nine-day event (13 if you include the education-focused portion) that blends technology, music, film, media, and culture into an immersive experience. Over the years, it has morphed into a global event that brings together emerging technology, digital media, and internet culture.

Technology 91

Technology Lawyer Lawyers Laws 91

Attorney at Work

OCTOBER 26, 2022

Table of contents Multiply Your Speaking Engagement’s Marketing Impact 1. Repurpose it as a blog post or video (or both). Multiply Your Speaking Engagement’s Marketing Impact. your speaking engagement’s marketing impact. Repurpose it as a blog post or video (or both). Easy-peasy. Throw your own party.

Small Business 254

Small Business Lawyer Lawyers Paralegals 254

Attorney at Work

OCTOBER 18, 2021

Virtual law firm status has worked out so well for some firms, they’re making the switch permanent. While firms are announcing their back-to-the-office plans, you may be wondering if it is possible to move your law office to a virtual setting permanently. Virtual Firms Aren’t Always 100% Remote.

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Law Firms Law Firm Laws Calendaring 343

Attorney at Work

JULY 6, 2021

Career and marketing coaches counsel lawyers to become thought leaders. They also self-publicize through social media, podcasts, YouTube videos and blogs. It may also accelerate promotion within a law firm. Your Law Practice. Not every lawyer can or should be a thought leader. Let’s break it down.

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Attorney at Work

MARCH 7, 2022

And therein lies the rub: When there are no barriers to entry, the market gets flooded with content. Your home is your platform — be it a blog, podcast, YouTube channel or simply your LinkedIn page. Remember the days when lawyers and law firms used to ask questions such as, “Do we need a website?” Build a Platform.

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Lawyer Lawyers Law Firm Law Firms 311

Above The Law

MARCH 6, 2025

Optimize Your LinkedIn Profile Your LinkedIn profile is your digital first impression and often the first place where potential clients, referral sources, and even the media will look you up. Types of Content to Consider Blogs: Written articles that provide education, legal updates, or case studies. Try this format: Who you serve (e.g.,

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Lawyer Lawyers Social Media Management Legal 86

The Estrin Report

OCTOBER 3, 2022

This week, the spotlight is on immigration and divorce lawyer — and social media star — Marina Shepelsky. Marina Shepelsky Founder, CEO Shepelsky Law Brooklyn, NY Fordham Law School, 2002. Now as founder and CEO of three-lawyer Shepelsky Law, she practices immigration law along with family and divorce law.

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Lawyer Lawyers Immigration Divorce 245

Attorney at Work

DECEMBER 13, 2021

Recently, a marketing company asked me to take over writing the blog posts for one of its clients, a law firm that specializes in construction law. You’ve hired a group of non-lawyers to write posts that sound like they were written by an expert in construction law.”. What I thought was, “Duh.

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Legal Legal Lawyer Lawyers 148

The Estrin Report

FEBRUARY 21, 2022

The other day while I was having my nails done and my lip waxed, I received a desperate call from one of our good clients, a major AmLaw 100 firm (the top in the country). The firm had 22 openings for corporate paralegals in California alone (attributed to opening new offices) and needed even more in offices across the country.

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Law Firms Law Firm Paralegals Paralegal 246

NCBA Law Practice Management Blog

DECEMBER 21, 2021

The hardest thing about sticking to a law firm marketing strategy is. It’s all about consistency; and, most law firms will fail in that regard – instead producing content in fits and starts, without ever getting into a groove. Want to better structure your law firm marketing plan? We can help.

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Calendaring Law Firm Law Firms Laws 130

Attorney at Work

JULY 7, 2021

Considering a podcast for your law firm? Do you aim to share your law firm’s brand or attract more website traffic? You may want to use your law firm logo, but since the thumbnail may only be as big as a postage stamp on someone’s mobile device, avoid using tiny bits of text or symbols. Podcast Body.

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Lawyer Lawyers Law Firms Law Firm 363

Paralegal Bootcamp

MAY 12, 2022

If you need a legal form, they have a large selection in many different areas of law. Do you want to branch out into marketing your firm? Linkedin Learning offers courses on email marketing, social media marketing, and more. You can take courses in Word or other programs in Microsoft’s Office Suite.

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Paralegals Paralegal Notary Public Depositions 264

MyCase

DECEMBER 20, 2024

Legal directories are online platforms where attorneys and law firms showcase their expertise, credentials, and services. Maintaining an up-to-date presence on law firm directories can enhance visibility while helping you build credibility and attract new leads. per month.

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Law Firms Law Firm Legal Legal 59

Attorney at Work

MARCH 28, 2022

Even (especially) if you’re in a small law firm, chances are high that your passwords are exposed on the dark web and waiting for the highest bidder. Can you imagine the havoc a data breach would create for your solo practice or small law firm? OK, if you’re in a small firm, you may be mentally checking out.

Law Firms 256

Law Firms Law Firm Legal Technology Solution Paralegals 256

LawTechnologyToday

SEPTEMBER 20, 2021

In a steadily increasing digital market, more consumers than ever before are looking for services online. Millions of people use social media platforms every month. Many lawyers are beginning to recognize the importance of having a social media presence to properly position themselves in the digital market.

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Lawyer Lawyers Legal Services Law Firms 107

LawSites

APRIL 5, 2023

Email communications are a cornerstone of running a modern law firm. According to the American Bar Association, 41% of law firms use email marketing. As one of the most commonly used law firm marketing tools, emails are expected by clients as part of their legal experience.

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Law Firm Law Firms Laws Family Law 126

LawTechnologyToday

JUNE 13, 2022

Attracting new clients to your law firm can be daunting, and the competition among firms (especially in high-traffic cities) can be brutal. You need to market your firm to help stand out from the pack, but that does not come with risks. Establish a Marketing Budget.

Law Firm 101

Law Firm Law Firms Laws Social Media Management 101

LawTechnologyToday

NOVEMBER 17, 2021

The COVID-19 pandemic brought changes to the practice of law–many of which were overdue–including virtual meetings and client conferences, remote document signings, court appearances by Zoom and Microsoft Teams, and more. And what law firm wouldn’t want to get paid faster and more efficiently, with minimal action required by the firm?

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Lawyer Lawyers Technology Law Firms 116

NCBA Law Practice Management Blog

JANUARY 3, 2024

Sure, writing a blog post is one thing; and, sending out an enewsletter is another t hing – but, getting face-to-face time with your potential clients is undefeated as a method for generating new business. So, if you r marketing planning does not include time and space for workshops, it may be time to tweak your marketing plan.

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Lawyer Lawyers Law Firms Law Firm 147

LawTechnologyToday

NOVEMBER 16, 2022

The ABA Legal Technology Survey Report is the most comprehensive study available of lawyers’ actual technology use, spanning a vast range of topics from security and basic office software to technology budgets, marketing tools, and much more. III: Law Office Technology. IV: Marketing & Communication Technology.

Technology 115

Technology eDiscovery Legal Legal 115

CARET Legal

OCTOBER 25, 2024

Law firm growth depends on various factors, including the effective use of technology, delivering exceptional client service, and targeted legal business development. For firms looking to expand, adopting modern strategies for growth is crucial. competitive legal landscape.

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Law Firm Law Firms Laws Legal Technology Solution 103

MyCase

SEPTEMBER 13, 2022

Investing in law firm marketing is an investment in your firm’s future. You may have a well-run firm full of experienced and brilliant attorneys—but if you don’t have clients, none of that matters. Why is Attorney Marketing Important? Why is Attorney Marketing Important? Marketing Lead.

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Lawyer Lawyers Law Firms Law Firm 90

MyCase

FEBRUARY 1, 2022

In the world of digital marketing, nothing stays static. This marketing checklist will help take the guesswork out of your promotional efforts and provide you with the structure and direction your firm needs to succeed in 2022 and beyond. Creating compelling law firm marketing copy means talking about the needs of your audience.

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Law Firms Law Firm Legal Legal 98

LawTechnologyToday

DECEMBER 7, 2022

The survey volume covering marketing and communication technology reveals that while lawyers may have embraced technology in other areas of their practices as a result of the pandemic, not much has changed in how they use technology to market their law practices. Law Firm Websites. Demographic Information.

Technology 91

Technology Law Firm Law Firms Lawyer 91

Above The Law

MAY 1, 2025

Most recently, the 2024 Legal Technology Report was released earlier this year and covers online research, marketing and communication technology, law office technology, litigation, and technology basics and security. In that report, only 16% of respondents shared that they used cloud-based tools for law-related work.

Legal 87

Legal Legal Technology Lawyer 87

Paralegal Bootcamp

JUNE 3, 2022

Of all the posts I see on social media, whether it’s in Facebook groups or LinkedIn groups – this is the biggest struggle for new paralegals – how do I get my foot in the door when everyone says they want 2 or more years of experience, but no one is willing to give me that experience. Prefer to Listen Instead of Read? ” I get it.

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Paralegal Jobs Paralegals Paralegal Paralegal Certificate 246

LawTechnologyToday

NOVEMBER 9, 2021

The ABA Legal Technology Survey Report is the most comprehensive study available of lawyers’ actual technology use, spanning a vast range of topics from security and basic office software to technology budgets, marketing tools, and much more. III: Law Office Technology. IV: Marketing & Communication Technology. Smartphones.

Technology 103

Technology Legal Legal Legal Research 103

CARET Legal

JULY 5, 2024

By leveraging the data and features provided by a robust management platform, you can make informed decisions about when and how to scale your law firm for sustainable growth. A steady stream of new business is a strong indicator that your firm is ready for growth. Have You Assessed the Market and Competition?

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Law Firm Law Firms Laws Real Estate 115

MyCase

MAY 27, 2021

In the over 20 years I have been working with law firms, I have set up intake departments, developed the corresponding technological infrastructure needed to support the processes that make them work, hired and fired applicable employees, audited law firms’ intake systems, and worked with legal technology companies to develop intake software.

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Law Firm Law Firms Case Management Legal Technology Solution 134

MyCase

SEPTEMBER 29, 2022

If you’ve ever Googled “how to grow my law practice,” you’re not alone. In this article, we’ll cover what you need to know about law firm growth, including: . How to grow a law firm using seven straightforward steps . What Does Law Firm Growth Mean? . Acquiring or merging with another firm .

Laws 93

Laws Law Firm Law Firms Personal Injury 93

MyCase

MARCH 24, 2021

Because we spend so much time on the internet, social media and websites have become increasingly important parts of our purchasing cycles, whether we’re in the market for goods or services. These days we communicate, interact, purchase goods and services, and get work done online.

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Lawyer Lawyers Technology Law Firms 137