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David Campbell is a digital marketing specialist at Ramp Ventures. He helps manage the content marketing team at Right Inbox. Co-marketing involves connecting with like-minded brands to achieve similar marketing goals. Products are not the only things you can promote through co-marketing.
Content marketing is definitely in the top 3 spammiest areas of marketing. But content marketing isn’t all spam and nonsense. Outreach, relationship building, and collaborations aren’t always tacky either – they can be great ways to co-create content; media content being a really useful avenue for this.
According to ITSMA and Vision Edge Marketing , 74% of marketers don’t keep track of their efforts. This is problematic as it means marketing teams aren’t able to report on how their efforts impact the business as a whole. For our marketing team, this means work is tracked and easily correlated with business output.
According to ITSMA and Vision Edge Marketing , 74% of marketers don’t keep track of their efforts. This is problematic as it means marketing teams aren’t able to report on how their efforts impact the business as a whole. How our marketing department uses saved views in Process Street’s reports.
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