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As Demand for NFTs Endures, Saks Fifth Avenue, E.l.f. Are Among the Companies Looking to Trademark Registrations

The Fashion Law

Fast forward to September 17 and Saks.com LLC – the independent e-commerce arm of Saks Fifth Avenue, which was split from the main Saks entity this spring – filed an application for registration for the word “SAKS” for use in connection with NFTs. In addition to filing an application in the U.S., The marketplace has since been valued at $1.5