By Chloe Co-Founder is Suing Bain Capital, Other Investors in Trademark Battle Over the Buzzy Vegan Brand
The Fashion Law
MAY 12, 2021
Following the opening of their first outpost in the West Village of New York City, Coscarelli claims that “the success of by Chloe increased,” with the company being valued at $25 million “based on [that] one location, alone,” and has since been likened to the vegan version of McDonalds and the “vegan Shake Shack.”
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