"Super Bowl" is a Registered Mark--Don't Use in Commercials or Promotions Without Permission
Broadcast Law Blog
JANUARY 10, 2011
As we have advised before in both 2009 and 2010 , " Super Bowl " is a registered trademark belonging to the NFL, and they will aggressively enforce their trademark rights against any station that attempts to use this term in connection with advertising or promotional matter of any kind, including ticket giveaways, if not specifically authorized by the NFL.
Let's personalize your content