Don't Use "Super Bowl" in an Ad Without Permission - But How About in Other Programming?
Broadcast Law Blog
JANUARY 17, 2009
The term "Super Bowl" is a trademark owned by the National Football League, and it is protected very aggressively. What does that mean? The biggest no-no of all is to use the term "Super Bowl" in any advertising or promotional announcements that are not sanctioned by the NFL. This prohibition includes sweepstakes and contests as well.
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