March Madness is a Trademarked Term – Use Caution in Using it in Advertising and Promotion
Broadcast Law Blog
MARCH 4, 2015
'We are in March, which means that the minds of many turn to basketball, specifically March Madness as the NCAA hosts its annual championship tournament to crown college basketball’s national champion. And many broadcasters want to take advantage of the tournament to promote their stations or the products of their sponsors. Because of this inclination, we post this warning each year (see, for instance, here and here ) – just like we do around the Super Bowl or the Olympics – these championship n
Let's personalize your content