Less Is More: Why Targeted Marketing Is So Important for Law Firms
NCBA Law Practice Management Blog
JULY 10, 2019
Let me be clear: your job as a lawyer is NOT to be the next Andrew Carnegie. That’s in part because law firms are inherently geographically - limited business es -- in the main. What’s to stop Wal-mart from opening another location across the state line? Essentially nothing. What’s to stop a law firm from doing the same thing? Well, another bar exam passage (or waive-in process), for one.
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