The Customer Is Always Right: How to Develop Consumer-Friendly Pricing for Law Firms
NCBA Law Practice Management Blog
OCTOBER 22, 2018
Modern law firm consumers are an entirely new breed. They have more law firm options than ever before, and aren’t afraid to use them. They are committed to mobile search. They are more cost-sensitive than any consumer base in modern history. Absent a near-instantaneous response from a potential lawyer hire, they will immediately move on to the next attorney on their list.
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