Feels Like the First Time: Why Your Law Firm Needs to Develop a Client Journey
NCBA Law Practice Management Blog
JANUARY 8, 2019
Law firms work vigorously to convert leads: to get those leads to pay retainers and sign engagement agreements. That all makes sense: winning business is essential for any organization. However, once law firms convert clients, there is often a dry spell before the new client s hear from their new law firms again; and, because many cases start with potentially significant periods before anything of note actually happens, new clients may go for months, or even a year, before they hear from their l
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