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Business cards are so lame. Yet, everybody carries one. Business cards are still the coin of the realm, even in this paperless age. Even so, everybody’s business card looks the same. Y’all went to Staples, too, right? But, in a massively competitive environment like that occupied by solo and small firm attorneys, it pays (literally) to access every possible advantage that you can.
Picture it. You're 9-years-old and you REALLY want this new toy. You'd give anything for that toy. Your folks are on a tight budget and your toy is simply not on their radar. What are you going to do? What can you do? Well, if you're in the state of Texas, you can now open a lemonade stand and sell lemonade to passing strangers (well, you can on September 1 - after the summer season ends).
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Last week in this space, we addressed the fact that law firms have really low net promoter score s, with an NPS equal to about the average airline provider. As we discussed, that means that your clients like you about as much as they like Spirit Airlines. You can do better. Fi guring out your net promoter score is step one. Step two is improving your net promoter score.
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