Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Adam Dorfman, Head of Product Growth at Reputation

Adam is a technology and digital marketing professional with more than 20 years of experience. His expertise spans all aspects of product development as well as scaling product and engineering teams. He has been in the SEO and Local SEO space since 1999. In 2006, Adam co-founded SIM Partners and helped create a business that made it possible for companies to automate the process of attracting and growing customer relationships across multiple locations. SIM Partners was acquired by Reputation in 2018 and now Adam is currently Director of Product at Reputation where he and his teams are integrating location-based marketing with reputation management and customer experience.

Lindsay Harrison, Marketing Coordinator, Grand Pacific Resorts

For nearly 10 years, Lindsay Harrison has been a leader in the digital marketing space. Beginning her career in the nonprofit sector, focusing on advocacy, fundraising, and outreach, gave Lindsay the tools to enter hospitality with a fresh, empathetic perspective. Her success in the industry is built on her belief that fostering customer touchpoints builds authentic relationships, increases engagement, and inspires loyalty. Through reputation management, social media, email marketing, and comprehensive data analysis, Lindsay optimizes the customer experience from start to finish and is known to do it with a smile.

Erin O'Brien, General Manager, Grand Pacific Resorts

Erin has been the General Manager of Red Wolf Lakeside Lodge for over 23 years. She has recently taken on a new role as Area Manager, providing leadership and overseeing three resorts in Tahoe Vista. Her consistent oversight ensures the strategic growth and profitability of the management company and the brand's service standards and excellence across the resorts. In addition, Erin demonstrates her dedication to her direct reports and the physical and financial health of the associations she serves.