Attorney at Work

AUGUST 2, 2021

Great Marketers Understand the Power of Storytelling. Great marketers use storytelling as a tactic to build their businesses. If people aware of your brand do not trust you, you’re going to have a hard time convincing them to use your legal services. There are few things people love more than a good story. Peace of mind?

Personal Injury 355

Personal Injury Law Firm Law Firms Personal Injury Attorney 355

Above The Law

MAY 6, 2025

But even the best website cant carry your marketing on its own. Growth Requires a Holistic Strategy The most successful law firms arent just doing more marketing, theyre executing smarter, more connected strategies that tie every effort to business outcomes. So yes, referrals matter. A referral is only the beginning.

Laws 96

Laws Law Firm Law Firms Legal 96

Attorney at Work

APRIL 11, 2022

This Is How Legal Marketing Pros Approach Law Firm Web Design. In my experience, legal marketers typically begin the process by reviewing their firm’s website along with their peer firms’ sites. Law firm web design is scary. Have you even figured out how to start tackling this Herculean undertaking? Take a deep breath.

Law Firm 300

Law Firm Law Firms Laws Drafting 300

Attorney at Work

NOVEMBER 1, 2022

Table of contents The Benefits of Publishing an ebook Build Your Brand Educate Potential Clients About Your Services Collect Potential Leads How to Use ebooks in Your Marketing Strategy Set Goals Choose Topics Promote the ebook Repurpose the Content Examples for Law Firms Showcase Your Expertise With ebooks. Build Your Brand.

Law Firm 265

Law Firm Law Firms Education Legal Services 265

NCBA Law Practice Management Blog

FEBRUARY 2, 2025

Generally speaking, networking is something that business professionals (including lawyers) do naturally; and so, networking is usually not something that attorneys build a strategy around. If you want to talk marketing strategy, then just reach out! But, you can; and, it makes your networking far more effective.

Law Firm 130

Law Firm Law Firms Lawyers Lawyer 130

Attorney at Work

FEBRUARY 14, 2022

Your content may have several goals, depending on your marketing strategy. You may practice in areas of law that rely heavily on networking and referral sources, but you still need a strong content marketing strategy. They can overlook online ads and promotions to find the information they need online. Generate new leads.

Law Firm 278

Law Firm Law Firms Laws Lawyers 278

Rocket Matter

NOVEMBER 25, 2024

The right technology can automate processes, enhance output, and ensure that a legal company remains relevant in the market. With advanced technology for law firms, experts can reduce the time they spend on repetitive tasks and place more effort on more demanding activities like client strategy. That's the only way to succeed today!

Document Review 97

Document Review Legal Technology Solution Technology Legal 97

Attorney at Work

FEBRUARY 9, 2022

Even the seemingly smallest markets offer big opportunities. You need to start somewhere, and the best place to start is identifying, in the words of Seth Godin, a minimum viable market. Once you dominate one small market, it’s far easier to move into new ones. When building a law practice, don’t try to serve everyone.

Laws 300

Laws Lawyer Lawyers Statute 300

Attorney at Work

AUGUST 9, 2021

I used the first edition to write my content marketing strategy. It got my mental wheels turning about the “what” aspects of my content marketing efforts, specifically what I wanted to create. Pulizzi is the godfather of content marketing. When he speaks, I shut up and listen. Niche Till It Hurts.

Calendaring 269

Calendaring Attorney Lawyers Lawyer 269

Attorney at Work

AUGUST 12, 2022

Of all the marketing tools for lawyers, video is the most engaging — and one of the best at helping you project professionalism and competence. Yet despite evidence that video marketing for lawyers is remarkably effective, law firms have been slow to use video compared with other industries. Five Video Marketing Best Practices.

Lawyer 300

Lawyer Lawyers Law Firms Law Firm 300

Attorney at Work

MARCH 10, 2022

With the right strategy, you can build your brand authority while establishing relationships with potential clients and other legal professionals. Since implementing a successful social media strategy can take some trial and error, here are some basic social media tips for law firms. Social media opportunities are endless for lawyers.

Law Firm 328

Law Firm Law Firms Laws Lawyers 328

Paralegal Bootcamp

OCTOBER 25, 2024

Conversely, a client seeking to make a larger statement – perhaps to the opposing party or even the public – requires an entirely different strategy. Conversely, a client seeking to make a larger statement – perhaps to the opposing party or even the public – requires an entirely different strategy.

Project Management 130

Project Management Litigating Litigation Paralegal 130

Attorney at Work

JUNE 9, 2022

Oh man, I’ve gotta go!”. If you’ve read my book “ Getting Clients ,” you know I’m all about going after the kind of work that really floats your boat. Let your firm’s marketing strategy drive your platform. Asking for business is awkward at best. Yeah, that sounds awkward to me, too. This is about work?”. “Oh

Lawyers 300

Lawyers Lawyer Law Firms Law Firm 300

Attorney at Work

SEPTEMBER 9, 2021

If you regularly post interesting content, why isn’t your social media strategy leading to new business? All firms desire engagement with potential clients on social media but often do not know how to craft effective content or create and implement a strategy that converts to new business. Too Many Platforms.

Laws 317

Laws Law Firms Law Firm Lawyer 317

The Estrin Report

SEPTEMBER 6, 2021

HR Manager, attorney, paralegal, marketing manager, may describe your role but it sure ain’t fun. Where did those positions go? It said something about “Collaborates with colleagues in Innovative Strategies”. What the heck is innovative strategies? . By Chere B. and that they had been looking quite awhile with no success.

Paralegal 262

Paralegal Paralegals Legal Assistance Legal Assistant 262

Attorney at Work

AUGUST 11, 2021

Here’s how to embrace the principles of scale and go beyond your perceived limitations. The only way to break free of the ticking clock is to execute strategies that help you achieve scale. If you want to go farther, you can’t think in terms of squeezing more productivity out of yourself. A few succeed.

Legal 312

Legal Legal Lawyers Lawyer 312

Above The Law

APRIL 22, 2025

While everyone was busy doomscrolling… everything, Biglaw quietly tightened its grip on the legal market. So while clients talk a big game about strategies to manage timekeeper mix, partners keep sending invoices that could get Faberg to host an Easter Egg hunt. percent of all legal spend. The yacht budget is safe.

Legal 101

Legal Legal Lawyers Lawyer 101

JURIST

JULY 15, 2021

The US Senate approved the Uyghur Forced Labour Prevention bill on Wednesday to prohibit all goods produced using forced labor in China’s Xinjiang region from entering US markets. ” The bill will now go to the House of Representatives. No American corporation should profit from these abuses.”

Manufacturing 195

Manufacturing Government Legal Legal 195

Paralegal Bootcamp

NOVEMBER 2, 2024

I lived my life in 6-minute increments so much that I scheduled my weekend errands like this: Grocery shopping =.6 6 Drop off dry cleaning =.1 1 Billing your time can be stressful if you’re not meeting your firm’s annual quota…or it can be rewarding if you’re exceeding that quota and your bonus is based on that metric.

Paralegal 146

Paralegal Paralegals Law Firm Law Firms 146

Above The Law

APRIL 3, 2025

No one is going to hand you a roadmap on Day One. Many lawyers believe that excelling in their legal knowledge is enough, but to thrive in an in-house role, you need to go beyond traditional legal skills. You can partner with sales and marketing to ensure compliance without stifling innovation. Getting started is hard to do.

Legal 114

Legal Legal Bar Exam Law School 114

Attorney at Work

AUGUST 9, 2022

TikTok is fertile ground for marketing legal services, but it takes more than a talent for lip syncing to attract the right kind of attention. You need an SEO for TikTok strategy to ensure your#lawyertiktok videos aren’t lost among the cats and comedians. Remember when every law firm and lawyer wanted to rank No.

Divorce 269

Divorce Lawyers Lawyer Attorney 269

Attorney at Work

AUGUST 26, 2021

Some executed successful staffing strategies using contract attorneys in 2020. Contract attorneys have made it possible for legal organizations to level up their teams’ expertise without increasing headcount. . Law firms didn’t let the pandemic get in the way of profitability or performance in 2020. Here are some lessons they learned.

Legal 294

Legal Legal Law Firm Law Firms 294

Attorney at Work

APRIL 30, 2021

10 things to know before you go looking for an attorney. Every lawyer I know who has experimented with Facebook Live as a marketing tool has gone on to make it an important component of their new marketing efforts. Get ready to refresh your online business development toolkit. Our experts have recommendations. I thought so.

Lawyers 363

Lawyers Lawyer Court Reporting Court Reporter 363

Attorney at Work

APRIL 18, 2022

For the best product, certain professionals need to play a role: editors, text layout specialists, graphic designers and marketers. For the best product, certain professionals need to play a role: editors, text layout specialists, graphic designers and marketers. But it takes a team of professionals to publish a quality literary work.

Freelance 246

Freelance Lawyer Lawyers Attorney 246

JURIST

DECEMBER 13, 2021

Here, a law student in Kabul offers his perspective on the most recent wave of financial instability as Taliban authorities close the currency market to stop a crash in the value of the Afghan currency. On Sunday a single USD was traded against 103 Afghanis and this went on to 108-9 by closing of the currency markets.

Government 195

Government Lawyer Lawyers Legal 195

CARET Legal

APRIL 11, 2025

When a law firm doesnt have clear insight into where money is going, whats been billed, or which matters are profitable, its hard to grow with confidence. By establishing or optimizing revenue and expense strategies, law firms can ensure they are not only covering their costs but also generating a healthy profit.

Law Firm 95

Law Firm Law Firms Litigation Litigating 95

Above The Law

MARCH 6, 2025

However, you also have a practice to run, leaving you with little time to share valuable insights and actively engage with your audience so that you can position yourself as a go-to expert in your field. With the right platforms and strategies, youll boost your credibility, grow your network, and even attract new business along the way.

Lawyer 96

Lawyer Lawyers Social Media Management Legal 96

NCBA Law Practice Management Blog

MARCH 16, 2023

Law firms have traditionally been built on the back of referral marketing. You know, lawyers going to events, meeting other attorneys and business owners, and thus generating inbound leads to their firms. And, that focus exists for a number of reasons: First, it’s a free (mostly) form of marketing – talk is cheap, right?

Law Firm 130

Law Firm Law Firms Lawyers Lawyer 130

NCBA Law Practice Management Blog

MARCH 16, 2021

Lawyers who relied totally on networking and the personal referrals generating therefrom have take a hit of late, as many of those in-person marketing opportunities have dried up, or been significantly reduced. You’ve still got marketing chops; you’re a pro! It’s not the end of networking as we know it, even if it feels that way.

Law Firm 130

Law Firm Law Firms Lawyers Lawyer 130

Above The Law

MARCH 4, 2025

Getty Images There are really two types of personal injury law firms: those with attorneys who are willing to go to trial, and those who would rather settle. Next, the three got into how Bob and Michael have employed marketing strategies for a start-up law firm in a competitive business (18:22).

Technology 72

Technology Personal Injury Law Firm Law Firms 72

The Process Street

JANUARY 25, 2021

Blogging is a key aspect of your content marketing strategy. Best practices for optimizing your business blog and content marketing strategy. Blogging is a key aspect of your content marketing strategy. Blogging is a small piece of your content marketing strategy. And guess what?

Entertainment 131

Entertainment Education Virtual Assistant Manufacturing 131

Paralegal Bootcamp

JULY 27, 2023

You’re going to want to find your confident voice for a few reasons. One day something is going to go sideways on a project that you own. You’re going to need at some point to speak up when something is going wrong, whether it’s on a file or a project that you’re responsible for.

Paralegal 246

Paralegal Paralegals Litigation Litigating 246

Above The Law

MARCH 5, 2025

Understand The ‘Why’ Legal isnt just about features; its about strategy. When I worked on a health care tool designed for international markets, I needed to understand the companys vision for expansion. Start With Curiosity Its easy to skim a product spec or watch a demo and call it a day. The result?

Lawyer 93

Lawyer Lawyers Legal Legal 93

Above The Law

MARCH 5, 2025

Companies showcase the latest gadgets, AI-powered solutions, and futuristic concepts that are on or will soon hit the market. Lots of marketing and selling. At most conference keynotes are given by CEOs or high mucky mucks from technology companies who are subtlety or not so subtlety marketing their wares. SXSW is different.

Technology 100

Technology Lawyer Lawyers Laws 100

The Process Street

APRIL 23, 2021

We’ve been in an era of calculated risk , mainlining entrepreneurial spirit , and the pervasive (-ly annoying) go-big-or-go-home philosophy for so long that “going above and beyond” isn’t even status quo; it’s bare minimum requirements. Even if your sales team doesn’t laugh you out of the office, it’s not going to work.

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Attorney at Work

SEPTEMBER 25, 2022

Here are end-of-year marketing plays you can make to finish strong — and set yourself up for a win next year. Hopefully, you’ve been productive with your business development and marketing activities all year. Now is the time to plan your end-of-year marketing activities and put things in place for the New Year. I love football.

Laws 152

Laws Calendaring Law Firms Law Firm 152

The Estrin Report

MAY 12, 2023

I figured he was one of the best to help me discern whether I was going to have a flood of candidates running from AI or begging me to get them jobs that involved it. Not going to happen. Goldman Sachs published a white paper claiming that 44% of all legal jobs are going away and roles such as paralegals may be wiped out.

Document Review 246

Document Review Legal Technology Solution Technology Legal 246