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Isn’t green branding more of a marketing problem? The fact is: No company can go green without employee buy-in. Don’t get me wrong – leadership has to be all-in, too, but if your people aren’t on board with your green initiatives and policies, they’re going to fail and fail hard. The business of going green.
The primary function of a business is to generate revenue, after all; if your company doesn’t have revenue, your Green initiatives are kind of a moot point. Going Green” isn’t just about paperless memos and reduced carbon footprints, though. Walk the talk: Promoting Green values within your company. Green training.
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