Trading Up: Law Firms Can Now Have Brand Names, But Should They?
NCBA Law Practice Management Blog
FEBRUARY 25, 2024
Now, this wasn’t always a thing; but, as of now: law firms in any jurisdiction of the United States can utilize ‘trade names’. What that effectively means is that, so long as you don’t choose a name that’s misleading, you can select a brand name for your law. Unless your law firm is winding up; then, don’t waste your time.
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