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Storytelling: Your Most Powerful Connection to New Clients

Attorney at Work

If people aware of your brand do not trust you, you’re going to have a hard time convincing them to use your legal services. Authentic and captivating stories help develop your firm’s personality and build credibility, creating stronger feelings of trust on the part of your target audience.

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How Attorneys Can Use Legal Data for Strategic Law Firm Positioning

Attorney at Work

The decline began to pick up pace in recent years, moving a once vibrant practice area for personal injury attorneys to a less stable and sustaining opportunity. Subscribe to Attorney at Work. Though the spigot of asbestos litigation didn’t shut off overnight, it has gradually declined over the past two decades.

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Project Management Tools for Attorneys

Attorney at Work

Those predictions have fallen flat across the legal sector. Instead, in the past decade, the popularity of legal project management has grown exponentially. Offering a legal service is, of course, quite different from developing a new disinfectant, or building a software application or a material object.

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Next Level Strategy: How Law Firms Should be Using Google Ads

Rocket Matter

Heres how you make sure youre on the right track to success: Target the right audience Create relevant and targeted ads by focusing on keywords that potential clients use when searching for legal services. When people first realize they have a legal problem, they use broad search terms like "Do I need a personal injury lawyer?"

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10 Best Legal Directories for Law Firms in 2025 + How To Choose One

MyCase

Price: Basic features are free, but you need to pay to create a premium attorney profile with custom pricing and features like the ability to link all online properties and social media syndication. Being part of the directory allows you to grow your client base by connecting with individuals actively seeking legal support.

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ABA Annual Meeting 2019

LegalTalkNetwork

On a related note, we also caught up with the American Bar Association’s Marty Balough who brought along CNN’s Joey Jackson and Sidley Austin ’s John Levi as well as concert performers Robert Sims and Nancy Hays to talk about their support of the Legal Services Corporation and the type of work it funds. .

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Law Firm Email Marketing 101

MyCase

Attorney email marketing gives you a chance to touch base with people consistently. So if a client or their acquaintance needs your legal services, your law firm will stay top of mind. For instance, if you’re a personal injury attorney, you can share a blog post about the five things to do first in a car accident.