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Fodder for your blog, email alerts, social media posts, and professional articles is everywhere. You should be subscribing to multiple newsletters to keep up with developments and your competition. Important developments will get reported by many media. What should she do? You only need to recognize it. Your Inbox.
How do you write an engaging newsletter that presents your firm’s personality effectively while also educating and informing clients and potential clients? Follow these newsletter tips to ensure you send the right message. Related: Keeping in Touch with Client Newsletters – Tips for General Practitioners.
After you have put in the work to create a legal document, edit it for your email marketing newsletter. Make sure your newsletter speaks your client’s language, as in plain English, not legalese. Third Quick Recycle: Social Media. Post links to your newsletter and blog posts on the social media platforms you frequent.
Report your findings in an email newsletter and on your firm’s blog. Then provide links to those texts in your social media accounts, such as LinkedIn, Facebook, Twitter and Instagram. Photo by Sincerely Media on Unsplash . Then incorporate the summary into your marketing messages.
If you regularly post interesting content, why isn’t your social media strategy leading to new business? All firms desire engagement with potential clients on social media but often do not know how to craft effective content or create and implement a strategy that converts to new business. Too Many Platforms.
The most common places attorneys publish video content are on their own law firm website, social media channels, YouTube, and via email marketing. Facebook and Other Social Media Platforms. All major social media platforms, including Facebook, Twitter, LinkedIn and Instagram, have ways to incorporate video content. Your Website.
If you are seeing any degree of success, your law firm is likely using SEO-researched keywords, organizing your content in a way that leads potential clients to your contact information, using social media platforms to connect with leads, optimizing your website, and more. Newsletters are the most traditional type of email that attorneys use.
Optimize Your LinkedIn Profile Your LinkedIn profile is your digital first impression and often the first place where potential clients, referral sources, and even the media will look you up. Newsletters: Email updates that share valuable content directly with your network. Why Outsource? What to Outsource?
And Facebook, and Instagram, and any social media platform you use to publicly share the things you do, places you go, foods you like, friends you make, shows you watch, things you believe, and worldviews you support or oppose. Be more reticent when it comes to sharing personal information on social media. Criminals use Zillow, too.
Law Firm Newsletter Create a templated newsletter to circulate at predetermined intervals (e.g. The goal of this newsletter is to keep your law firm top-of-mind for prospective and former clients. Your newsletter can feature firm updates, like if you launch a new practice area or open a new office location. once a month).
This includes having an updated website that is optimized for search engines, a complete Google My Business profile, a blog or newsletter and consistently sharing your articles and posts on social media. But to do so, you’ll want to pop up online whenever someone researches the types of cases you want.
Make sure you announce your new podcast in your law firm newsletter and on your social media channels. To attract podcast subscribers, you need a plan. Know your target audience. Remember your “why” and nail down your podcast agenda. Get Feedback.
I’m hoping to see that the conversations I’ve had and the posts on social media we’ve all read are just isolated incidents. Share it on social media, put it in your Paralegal Association newsletters, and let’s get tens of thousands of paralegals to share their experience in the paralegal profession.
Anyone who has spent any time on social media has seen memes depicting an iceberg. Many paralegal associations publish journals and newsletters for fellow paralegals. The publishers of these media often seek articles, columns, and blog posts from paralegals on substantive or procedural topics. .
Like it or not, we are all media companies, and that means we need processes in place to make things work. If you’re interested in learning how to be more effective with your marketing efforts, I highly recommend his newsletter , books and podcasts. To Learn More. My thanks to Joe Pulizzi for sharing his thoughts with us.
Based on your experience, how can attorneys effectively leverage social media to build their practice? Most lawyers are not using social media effectively. Your postings should include any of your law firm newsletters that are relevant to your ideal clients. At the very least, they need to have a compelling LinkedIn profile.
If you are a company looking to target your advertising to an audience of those interested in legal tech, you would be hard-pressed to do better than this blog and our related media properties. Daily and weekly email newsletters. We currently have several open slots for sponsorships and paid content. Podcast sponsorships on LawNext.
As a law firm, you probably dont consider social media essential to running your business. However, with more consumers finding service businesses they want to work with on social media platforms, it would be a mistake for lawyers to overlook this critical area. billion social media users worldwide. Right now, there are over 5.2
Chosen by the subscribers of our flagship TechnoLawyer newsletter , these awards serve as a buyer’s guide and also reflect important trends in legal technology. Social media and chat services have made it abundantly clear that many, perhaps most, people feel an irrepressible need to tell the world about … well, everything.
If you’re hosting webinars, record them + add them to the pool of content that you can publish on your website, in social media and in your newsletters. -Last but not least, you can also use workshops to help you build out your content calendar.
Law Street Media , the legal news service owned by Fastcase , is adding coverage of mergers, acquisitions and financings, using data and documents provided by Matterhorn Transactions , a company that provides comprehensive databases, analyses, and reports of publicly filed transactional information.
Law Street Media , the legal news service owned by Fastcase , is adding coverage of mergers, acquisitions and financings, using data and documents provided by Matterhorn Transactions , a company that provides comprehensive databases, analyses, and reports of publicly filed transactional information.
Social media marketing. Her work depends on being able to follow up quickly and coordinate on important action items like co-hosted podcasts & webinars, newsletter collaborations, guest posts, and social media cross-promotion of all kinds. Gathering information and tracking data with social media marketing.
Poor says that the stories she heard from the men inside San Quentin inspired her to think about how to do artistic projects inside, and she began to volunteer with the prison’s media lab. Sign up for the College Inside newsletter here. . All of that eventually led to her collaboration on Ear Hustle.
Social media is more popular than blogging; 86% of respondents indicate that their firms have a presence on social media, including: 87% LinkedIn. Individually, 81% of respondents report they personally use social media for professional purposes, with the vast majority–90%–on LinkedIn. 61% Facebook. 37% Twitter. 13% Instagram.
Social Media for Partners Approved for 0.10 Social Media for Partners “How much will that tweet cost you?” NCRA CEUs IN THIS WEBINAR, WELL DISCUSS: What is social media? NCRA CEUs IN THIS WEBINAR, WELL DISCUSS: What is social media? NCRA CEUs REGISTER NOW! come for everything Veritext.
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