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Next Level Strategy: How Law Firms Should be Using Google Ads

Rocket Matter

High competition Practice areas like personal injury law are the most competitive niches in Google Search. Many personal injury lawyers and law firms also advertise for the same keywords. When people first realize they have a legal problem, they use broad search terms like "Do I need a personal injury lawyer?"

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6 Effective Lead Generation Strategies for Attorneys in 2024

Rocket Matter

For instance, if you're aiming for personal injury lead generation , using a targeted phrase like "Los Angeles personal injury lawyer" will attract more relevant personal injury leads in Southern California than a broader term like "personal injury lawyer."

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Personal Injury Google Ads: Best Practices

MyCase

For instance, the general term “personal injury lawyer” is a keyword that applies to numerous firms and is highly sought after. Whereas more niche terms, such as “personal injury dog bites near me” will have a lower price. But personal injuries don’t just happen on weekdays during business hours.