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All lawyers have marketed their law firms in the same fashion since time in memoriam. The idea was always to build a personal referral base via business networking, and that the rest would take care of itself. In fact, the study indicates that legal consumers are more likely to ask family members for a referral. We can help.
Law firms have traditionally been built on the back of referralmarketing. And, that focus exists for a number of reasons: First, it’s a free (mostly) form of marketing – talk is cheap, right? Third, attorneys are never actually ever taught any marketing tactics – so, they gravitate to the easiest and simplest option.
Ask most attorneys where their best business comes from, and the answer is almost always the same: referrals. A referral is just the starting point and the next step almost always happens online. So yes, referrals matter. A referral is only the beginning. But even the best website cant carry your marketing on its own.
This is a guest post by Jack Paxton , the co-founder of VYPER , a marketing tool that helps brands build email lists, social followings, and revenue using viral giveaways, referral, and reward programs. Jack spent millions of dollars testing different marketing strategies at his marketing agency. Let’s jump to it!
When done well, referralmarketing is one of the most lucrative ways to generate business and grow your firm. But building a solid referral network of clients and other professionals is challenging in this digital era of remote work and conducting business online. What is Lawyer ReferralMarketing? Fundraisers.
I lack both the breadth and depth of his knowledge and tend to more narrowly focus here on law firm marketing and its regulation. Red Hot Law Firm Marketing Trends. Marketing staff compensation. The first wave of law firm marketers were often high-performing administrative staff. For-profit lawyer referral services.
Generally speaking, lawyers are really good at talking to other lawyers its why most law firms are built on referral-based marketing but, when it comes to consumers: its a whole other story, that sometimes does not have a happy ending.
In most practice areas, a lawyer’s marketing efforts should focus on generating a strong referral pipeline — from both business colleagues and other lawyers alike. If those efforts are successful, you’ll probably need some guidance on attorney referral fees. No referral fees permitted for non-lawyers. Here it is.
Ways to keep working on long-term marketing goals even when your plate is full. Still, it’s important to remember three things: Marketing is a long game. Marketing efforts are cumulative. Working Long-Term Marketing Goals Into Your Schedule. Find a marketing buddy in the firm. You need to be visible.
Metrics like client acquisition costs (CAC) and return on investment (ROI) are essential for assessing the success of marketing strategies and optimizing budgets. Using data analytics to assess these KPIs, firms can gain valuable insights into their marketing performance, ensuring resources are directed towards the highest impact activities.
Dealers are a tight-knit group, so referrals started pouring in. Even the seemingly smallest markets offer big opportunities. You need to start somewhere, and the best place to start is identifying, in the words of Seth Godin, a minimum viable market. Once you dominate one small market, it’s far easier to move into new ones.
Career and marketing coaches counsel lawyers to become thought leaders. For lawyers, being perceived as an expert enhances their ability to attract clients and referrals. Building a practice depends on word-of-mouth referrals from past clients. Not every lawyer can or should be a thought leader. What is thought leadership?
Most lawyers derive the most (and their best) referrals from in-person networking, with other business professionals. The more information you have about your potential referral partners, the better. If you want to talk marketing strategy, then just reach out! But, you can; and, it makes your networking far more effective.
Let’s stretch this idea for marketing by two kinds of lawyers. Some lawyers are so busy they can’t imagine finding another minute for marketing; call them the “horrible.” It’s easy to get so bogged down with the demands of small cases that you can’t find time to market. Try to do some market research. You’re making money?
A brainstorming session is a valuable and creative tool law firm marketing teams can use to foster their brands, communicate their messages, and deliver real impact in their law firm branding, marketing and public relations. Don’t just invite your marketing team or senior partners. Elements of an Effective Brainstorming Session.
It's the age - old question; and, its the same metric that a human referral source might use. Building a content marketing program , is also a tremendous way to capture relevant, high - quality backlinks, since folks may repost your content (of whatever sort), onto their websites. The question is: How do you build domain auth ority ?
Developing an effective law firm marketing strategy takes time and money. If your law firm wants to grow, you need a solid marketing plan. With so many marketing options, how do you know the best way to spend your marketing dollars? Success with online paid marketing is part science and part art. Chasing Trends.
We’re seeing firms pushing the envelope and doing things like: Offering associates in lower-cost markets “New York” salaries plus the ability to work from home. Increases in referral fees paid to employees who suggest candidates. More than ever, firms need real-time data from their market and their peers.
Top Tips for Lawyer ReferralMarketing. And the easiest – most cost effective – way of attracting new clients is through referralmarketing. Lawyers and law firms rely on referrals for new business, but getting referrals isn’t always easy. The Three R’s of ReferralMarketing. Be Referable.
You should also be reaching out to other attorneys and closely aligned referral sources for connections. Every lawyer I know who has experimented with Facebook Live as a marketing tool has gone on to make it an important component of their new marketing efforts. When’s the last time you looked at your LinkedIn profile?
One of the best places to find new work and referrals is through your existing clientbase. If you want to consider more unique marketing strategies, just reach out, and talk to us. Now, that sounds like real work; so, why would you do that ? Well, because it’s the best ‘remarketing’ campaign you’ re likely to ever engage.
Your content may have several goals, depending on your marketing strategy. Use referral sources. You may practice in areas of law that rely heavily on networking and referral sources, but you still need a strong content marketing strategy. Increase brand awareness. Establish practice area leadership. Generate new leads.
While there are myriad ways to market legal services, digital or otherwise, most lawyers still get the vast majority of their new clients the old-fashioned way: referrals from former clients or other lawyers and professionals. The clients looking for the cheapest legal services don’t rely on referrals. Reason No.
Yet year after year, the biggest struggle for solo practitioners and small law firms is finding time to do what matters most: marketing and growing their practice. Missing out on valuable revenue because of lack of clarity on your niche practice areas, target market and competition. Keep innovating through marketing and branding.
While referrals from colleagues, friends and family top the list of reasons clients choose a particular lawyer or firm, studies show that buyers are also influenced by several factors. Client testimonials, case studies, and other recognition in outward-facing marketing materials have proven impactful for law firms and individual lawyers.
It’s a well-known fact that attorneys don’t spend enough effort staying in touch with clients and referral sources. Of course, that’s a problem -- because much of modern marketing is executing on an omnichannel plan, and staying relevant by staying in touch. Next: Think about how to extend that content marketing approach.
Since the rise of cloud-based legal software began in 2008, there has been lots of movement on developing productivity tools, accompanied by a legendary foot-dragging exercise respecting the advancement of marketing software. Lead data includes conversion rates for specific channels, top referral sources and pipeline value.
Client Acquisition Costs: Monitoring how much it costs to acquire new clients provides insight into the effectiveness of marketing and business development strategies. This insight allows firms to refine their marketing strategies, target the right clients, and improve the overall client experience.
In my work as a marketing consultant for law firms, few questions are posed more frequently than this: How can we write more persuasive, effective content for our website? This is an age-old question in legal marketing, and the answer is even older. When it comes to legal marketing content, at least it should be.
For lawyers who engage with the buying public – which is just about every lawyer, whether they’re working with consumers o r businesses – workshops can be a great way to build a client and referral base, as well as solidifying an attorney’s expertise. But, it also helps you in web marketing, including for local search.
In initial meetings with lawyers, I like to have them tell me what they’ve done in marketing and business development — what has worked and what hasn’t and what they are trying to accomplish. Whether it’s informal conversations with referral sources or formal presentations with prospects, lawyers often are their own worst enemies.
Becoming a niche law firm and marketing to an industry niche (as opposed to focusing on substantive expertise) can lead to substantial new business opportunities. Do you know other people serving the industry — consultants, bankers, accountants — you can tap for intel or referrals? Identify industry organizations.
And therein lies the rub: When there are no barriers to entry, the market gets flooded with content. You need to take advantage of your available distribution channels to build a network full of members of your target market, and produce and distribute content that builds trust and keeps you top of mind with your audience.
The majority of offers (56%) resulted from employers recruiting outside of law school interview programs, such as via direct application, resume collects, and referrals. NALP Executive Director Nikia Gray has the details: In total, law school interview programs (OCI and EIP) drove only 44% of offers.
Learn all about referralmarketing in the age of Zoom in the latest Non-Eventcast. The post How To Supercharge The Most Traditional Of Marketing Options appeared first on Above the Law.
You want to help the client to maintain that relationship, but you do not know another lawyer who fits the bill well enough to confidently make a referral. Overture is a lawyer-to-lawyer referral platform that is designed to target this precise situation. Those who pass that review are then interviewed by Overture’s membership staff.
Holiday gift-giving to clients and referral sources was already perilous before the pandemic. The Lawyer’s Marketing Journal will help any lawyer turn plans and intentions into action. What’s in and what’s out for client gifts this year? Watch Out for Rules When Presenting Client Gifts. Word does get out.
And, with respect to managing a law firm, contact with other attorneys can be essential for building a viable referral network. So, if you feel like your referral networking has fallen off, kick off your Adidas slides, and find a physical spot to hang with other lawyers. Need to reinvigorate your marketing efforts?
So, law firms and the attorneys that would work for them, should focus their marketing efforts in answering those questions, whenever possible. And, not only does that thesis work effectively for designing websites, it’s also perfectly applicable to creating content, posting on social media and even conversing with new referral sources.
Last time, in this space, we addressed the fact that attorneys can exercise ‘the nuclear option’ on any case referral, at any time: they can keep it for themselves.? That’s why it’s so valuable to also network for referrals from non-attorney professionals, who have to find a lawyer to deliver referrals to. Us e MeetUp.com ?to
Here are end-of-year marketing plays you can make to finish strong — and set yourself up for a win next year. Hopefully, you’ve been productive with your business development and marketing activities all year. Now is the time to plan your end-of-year marketing activities and put things in place for the New Year. I love football.
The hardest thing about sticking to a law firm marketing strategy is. With the sheer volume of business information everyone (both potential clients and referral sources) is exposed to everyday, lawyers must keep a consistent flow of content outgoing from their law firms, if they hope to compete in content marketing.
Lawyers who relied totally on networking and the personal referrals generating therefrom have take a hit of late, as many of those in-person marketing opportunities have dried up, or been significantly reduced. You’ve still got marketing chops; you’re a pro! is now easier than ever. This is just a different medium.
A time to exercise or relax, mow the lawn or clean the house and — you guessed it — spend a few hours performing 10 marketing and business development activities that will help your business, your relationships and your practice in the long run. Ask Your Business Development and Marketing Department What Opportunities They Suggest (1 Minute).
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