Don't Use "Super Bowl" in an Ad Without Permission - But How About in Other Programming?
Broadcast Law Blog
JANUARY 17, 2009
The term "Super Bowl" is a trademark owned by the National Football League, and it is protected very aggressively. For example, you do not have to refer to the Pittsburgh Steelers as "the professional football team from Pittsburgh." Tags: Intellectual Property. What does that mean? Enjoy the Big Game!
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