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I wrote about a similar topic prior to Allegiant Air becoming the official sponsor of the Las Vegas stadium that the Raiders now call home. So maybe Starbucks can help make Seattle basketball fans happy again and lure an NBA franchise back to the city. I’m experiencing déjà vu.
Falk Professor of Sport Management at Syracuse University, and Norm O’Reilly, dean of the Graduate School of Business at the University of Maine, discuss their book, Business the NHL Way: Lessons from the Fastest Game on Ice.
These risks also apply to the use of “Final Four” or “March Madness” in connection with the upcoming NCAA Basketball Tournament.). This is why broadcasters can talk about the game in their news and other topical programming, using the words “Super Bowl.”
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